Trade Marketing Specialist
Savola Foods - Bayara
Total years of experience :13 years, 4 Months
Leading the Trade Marketing planning and implementation in UAE and lower Gulf. Develop and executed DPSM and TMIs projects
Lead the planning and implementation of annual listing plan and budget of NPDs and EPDs
Define the universe and set up the ND and VD target
Leading and implementing annual promotion calendar and forecasts in liaison with sales team to maintain Top line and bottom-line target.
Lead the building block for perfect GTM for NPDs and new territories
Lead the Annual promo plan and forecasting by BU working with cross-functional team to make sure 100% promo is implemented on time
Developing and maintaining the primary POSM and annual plan and secondary POSM throughout all channels
Leading essential and impulse food categories
Proficiently defining category development potential for each category while handling product categories
Leading and developing annual marketing plan aligned with company vision to achieve targets
Market & Competition Analysis to ensure MS target, MSL and pricing objectives are aligned with plan
Leading NPD & EPD pipeline to progress category as per potential
Managing creative and advertising agencies to ensure all new developments (packaging & advertising collaterals) are align with brand guidelines
Expediently managed categories including hygiene & health care products, cleaning chemicals & cleaning equipment and machines of international brands at regional level. Executed A&P budgeting & monitoring
Effectively carried out advertising, PR, print, BTL and ground activation campaigns - event and exhibition while actively ensuring brand visibility and availability in assigned area as per regional business objectives
Maintained coordination with advertising agencies and vendors for efficient & timely marketing material. Delivered advertising & marketing support to regional offices. Managed database using CRM/CMS systems
Utilized key skills in development and implementation of annual brand plans, marketing strategies and advertising & promotion budget while effectively executing competitors’ monitoring and market analysis
Carried out product launch & work plans, advertising and PR campaigns to improve key brand indicators. Aptly prepared forecasts/budgets, evaluated progress & conducted market visits to define target audience
Streamlined all ATL & BTL activities while coordinating with creative agencies and media buying agencies to execute media planning including electronic, print, broadcast, OOH & social. Generated progress reports
Supported general manager marketing in development/execution of annual brand plans while interacting with brand activation manager and creative & media buying agencies in implementing ATL/BTL activities
Rendered expertise in evaluating and improving brand’s health indicators using TNS tracker. Handled key accounts term of channel marketing strategy & sales. Aptly assisted in product & packaging development
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