Brand Manager
CCL Pharmaceuticals Pvt. Ltd.
Total years of experience :13 years, 2 Months
Responsible for Top Line as well as Bottom line sales of Consumer Health Care in CIS, Afghanistan and some African states.
Entrusted with responsibility of writing & implementing marketing plans and evaluating current communications strategy by Marketing Research and Market need analysis after personal visits.
Create, curate, and manage all published content images, video and written on product packaging across the whole South East Asian Region.
Compile reports for management showing results on company’s overall marketing ROI.
Analyze campaigns and translate subjective and qualitative data into recommendations and plans.
Supervision of product development process and follow-up on the product registration process.
Being an Assistant Manager Marketing i was looking after following domains;
Institutional Sales Division:
Contracts Renewal with International Modern Trade Stores
Brand planning and campaign development
Manage roll out of various marketing campaigns
Manage Trade promotional activities
POP & TOT development & monitoring
Gap analysis of existing channels
Branding of all USC, CSD, Metro Habib and Hyperstar
Preparation of Marketing Budgets, monitoring & its renewal
Qarshi University:
Planning & Roll out of various ATL & BTL campaigns
Media Planning (Through Agency)
Media monitoring
Manage yearly calendar for various marketing campaigns
Social Media management for Qarshi University
Outdoor Hoarding acquisition
Overall coordination with creative agencies and third party
Qarshi Health Shops:
Preparation of Marketing Budgets, monitoring & its renewal
Branding at all health shops
Make sure the timely execution of marketing campaigns
Being an Activation Manager i was the process lead from generating activation ideas to executing it by keeping client in loop
Masters of Marketing was an executive program designed for professionals to improve their knowledge base besides job