Digital Performance Specialist
Socialize
Total years of experience :9 years, 7 Months
A web & digital agency providing website & app development, SEO, social/digital
marketing services.
Clients I Manage:
The Bride Show, Global Village, Thrifty Car Rentals, Taste of Dubai, Taste of Abu Dhabi, Dubai Winter Festival and Fitness Fest Dubai.
Digital Media Management:
•Prepare, implement and monitor all Media Plans
•Strategize digital campaigns aligned with the business goals of the client
•Setup digital campaigns on search, display, youtube, facebook, instagram, linkedin, and twitter
•Write search ad copies and ad extensions
•Ensuring correct tagging and tracking of all activities to ensure accurate attribution of all conversions
•Asses & monitor the CTR, quality score, CPC, CPA, conversions & implement adjustments accordingly
•Monitor & optimize the campaigns based on findings through Google Analytics, Adwords conversion tracking, Facebook pixel, UTM tagging etc.
Account Management:
•Prepare and present all digital pitch presentations
•Meet clients for briefings and prepare marketing strategy presentations
•Manage day-to-day communication with the client and update them on campaign status and on-going changes
•Brief internal teammates and ensure all advertising materials are created on schedule
•Assist the social media team with content creation and on-site support during events
•Participate in brainstorming sessions with the creative team and assist in conceptualization of the creatives
•Supervise social media calendars and ensure all posts are aligned with the client’s overall communication strategy
•Get client’s approvals on all marketing materials
•Provide weekly/monthly reports to clients & internal management keeping them informed about the campaign
performance and areas of improvements
•Suggest SEO, UI/UX changes to the website based on campaign strategy & customer behavior analysis
•Negotiate costs with vendors & freelancers
•Provide financial reports of the spend to the finance department
•Stay-up to date with digital marketing trends and share insights with the internal teammates
A business intelligence firm which thrives to get decision makers & solution providers together and help shorten sales cycle.
Responsibilities:
•Responsible for the sales of an event, targeting regions like USA, Europe & Middle East
•Make outbound cold calls to pitch & close C-level Executives of companies providing or looking to provide defense products/services to the Middle East governments
•Lead a prospect from initial pitch to closure and throughout the sales cycle from various industries such as Cyber Security, IT, Aerospace, Vehicle, Arms & Ammunition manufacturers etc.
•Generate quality leads of potential clients and perform extensive research about their competitors, their products/services and the decision maker within the company
•Attend trade exhibitions and other defence events to represent my organization
•Follow up with all existing & potential customers and maintain company database
Courses I took there included but not limited to: Marketing Advertising Brand Building Media Studies Photography