Salman Shaikh

$1.9B ARR | 350M+ Annual Visits | 2 Pods | 20+ Engineers, Analysts & PMs
Lead platform strategy for organic growth (SEO & Generative Engine Optimisation) and Internal Search across a global
$1.9B ARR e-commerce business. Drive AI adoption via Vertex AI and build compounding, search-led revenue
systems.
• Promoted to Sr. Group Product Manager within 9 months of joining, based on accelerated revenue impact
• Delivered 40% YoY growth in non-branded organic traffic and 10% uplift in search-driven orders, contributing ~6%
incremental revenue
• Defined and executed LLM visibility (GEO) strategy across ChatGPT, Gemini, and Perplexity — a forward-looking
capability directly relevant to Vision 2030-era digital platforms in the MENA region
• Led integration of Google Vertex AI models to improve search ranking, personalisation, and caching efficiency
across search and browse journeys
• Built pod-level OKRs tied to revenue outcomes; mentored PMs and established prioritisation frameworks aligned to
business impact

Built and validated a social commerce platform. Simultaneously advised early-stage founders on 0 → 1 product design,
monetisation, and GTM strategy across Web3 ticketing (Blocktickets) and a healthcare CRM for IVF patients.

Led Product-Led Growth strategy for the B2C diagnostics business, owning the full funnel from discovery through post
order. Highly relevant to healthcare digitisation initiatives underway across UAE (DOH, DHA) and KSA (MOH / Sehhaty
ecosystem).
• Improved funnel conversion throughput by ~30% across new-user and cross-sell cohorts
• Reduced order cancellations by ~25% through checkout redesign and post-order experience improvements
• Built scalable A/B experimentation frameworks and long-term platform vision tied to business goals

• Launched no-code test ride platform across 100+ camp events in 20+ cities with zero engineering dependency
• Built full-stack Test Rides at Home product (consumer app + FOS app + admin) — enabling 40-45K test rides in 3 months
• Drove 20% MoM growth in commercial insurance; improved attachment rate by 10 bps (~22% GWP uplift)

| Squad: 20+ members | Tech: AngularJS, NS7, Node.js, Sitecore, SharePoint

Led end-to-end digital transformation of Al Rajhi Takafuls consumer touchpoints — from a legacy agent-driven model to a modern, self-service digital platform spanning mobile (Android & iOS) and an e-commerce insurance website.
Delivered the entire programme in-country, managing a cross-functional squad with engineering, design, QA, and
business stakeholders across insurance verticals.
• Designed and launched a fully bilingual (Arabic RTL / English LTR) self-service insurance application —
handling language-switching, RTL layout logic, localised UX patterns, and Arabic content strategy
• Achieved 50K+ installs and 4+ App Store rating within 3 months of launch — with no prior brand presence on
mobile
• Executed full migration of existing products and services from legacy platform to new digital stack with zero
customer data loss
• Drove meaningful increase in self-service adoption, reducing dependence on agent-led sales channels and
improving digital contribution to overall revenue
• Collaborated cross-functionally with sales, underwriting, claims, and marketing teams — navigating regulated GCC insurance processes and SAMA-aligned compliance requirements

Squad: 15+ members | Tech: React.js, Node.js, Python, RoR, iOS, Android
• Drove 6× revenue growth and 4× daily consultation volume within 14 months
• Improved doctor efficiency by 70% through workflow optimisation and intelligent patient-doctor matching algorithms
• Scaled teleconsultation category during a period of rapid digital health adoption — directly applicable to GCC
telemedicine expansion

Founding digital product team member during Indias largest telecom scale-up. Led three major platform builds
simultaneously.
• Launched JioInteract — worlds first AI-based man-to-machine video calling bot; 70M+ users in 10 months,
₹100M+ Year 1 revenue; patent holder; featured in TechCrunch and Inc42
• Built Jio SIM Home Delivery platform — 1.4M deliveries in 140 days; IDMA17 Best ROI Campaign winner

• Improved category conversion by 40+ bps, doubled AOV, grew category GSV by 3.5× across 9, 000+ SKUs

• Promoted within 1.5 years; Star Performer Q1 2014 for onboarding a major North American e-commerce account