Digital Strategist / Social Media Strategist
RockSol | Digital Creative Agency | Software House
Total des années d'expérience :9 years, 9 Mois
Developed campaign and brand Messaging Strategies for social and paid media Worked with creative teams during creative development for campaigns with digital assets.Researched digital communities to identify influences and develop/execute outreach strategies.Created brand and campaign-specific best practices guides for social media usage.
TOOLS I USE StumbleUpon, Delicious, Digg, Reddit, Forums, Twitter, Wikipedia, blogs Writing, Article Writing, Technorati, Flickr, MySpace, LinkedIn, Pinterest
Monitored online buzz to guide campaign maintenance strategies and assess effectiveness.
Onsite-Optimization including creating unique title tags, meta tags, internal navigation, Canonical tag, Robots.txt, Google crawl errors
Extensive Keyword Research - I have used programs such as Word tracker, and Google Keyword Tool.
Competitor analysis - Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic. I use tools such as SEO Quake and Open Site Explorer.
Backlink analysis of competitor Websites. Use OSE, Webmaster tool & Majestic SEO.
Technical: Domain Registration, Google Analytics, Google Webmaster tools, Blog setup, Google places, Google adwords, Adcenter, Video Creation
Video Internet Marketing (VIM) is part of Social Media and it is huge. Searches on video websites are expanding faster than any other segment of search.
SEO Tools: Word tracker, Google keyword tools, SEO Quake, SEObook Toolbar, SEOMOZ & IBP, Screaming Frog Spider, GWA & GA.
Full Expertise Of Facebook Apps Development Includes the following specialized services:
Facebook Connect implementation for websites and iPhone software
Graphic design for Facebook apps and Facebook pages
Re-development and modification of Facebook applications
Integration of large-scale web applications into huge social networks
BS (Bachelor of Science in Information Technology), From PIMSAT | Institute of Higher Education ( 2006) Advanced Diploma in Software Engineering, Aptech Computer Education, Karachi (2005)
Computer Professionals with skills in analysis, design and management of information systems are essential in countries like Pakistan for development of Computer based information systems appropriate to its needs. The University provides both academically rigorous courses and prepares graduates for employment. Curricula are designed so that interaction between software industry & academic institutions is established. To achieve these objectives and meet the National needs of competent Computer Scientists and IT experts curricula of the programme comprises courses in Computer Science, Information Technology, Computer & Information Systems Engineering, Electronic Engineering and Electrical Engineering.
