Marketing Operations Manager
Zuora
Total years of experience :11 years, 8 Months
- Developed and implemented marketing automation infrastructure, establishing best practices and guidelines for emails, landing pages, and campaigns.
- Served as an internal automation consultant, translating campaign goals into realistic executions for business units and campaign directors using system capabilities.
- Demonstrated proficiency in defining campaign objectives, identifying target audiences, and optimizing overall campaign performance through segmentation strategies and lead scoring models.
- Managed comprehensive database operations, including segmentation, list acquisition, data cleansing, event capture, and lead management.
- Leveraged expertise in Marketo, Salesforce, Lean Data, and Outreach to integrate Zuora’s Martech systems, ensuring seamless data flow and maintaining optimal consistency within the marketing technology stack.
- Demonstrated expertise in Marketo, overseeing end-to-end setup of campaigns, automation workflows, email template design, and proficient data analysis.
- Orchestrated successful execution of diverse nurture and email drip campaigns in Marketo, enhancing lead cultivation before deploying regular email communications.
- Applied extensive experience to formulate comprehensive multi-channel marketing initiatives, emphasizing effective calls-to-action, landing pages, and lead generation processes to drive business growth.
- Established a culture of robust data collection and A/B testing, consistently achieving a 26% average improvement in campaign performance.
- Spearheaded the recruitment of a team of three marketing automation experts in India, replacing underperforming US vendors, leading to significant cost reduction while exceeding revenue targets.
- Led Leeyo’s social media marketing campaigns, effectively driving brand awareness, engagement and traffic to social media sites (LinkedIn, Facebook, Twitter)
- Ensured effective and cohesive branded marketing communications across various channels, including the company website, communication materials, and advertising.
- Built and managed a rich content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, guides, events, etc.).
- Achieved growth in new leads, including marketing-qualified leads, by strategically converting site traffic through impactful calls-to-action, landing pages, and lead generation content.
- Provided crucial managerial support to the Quality Assurance Office, overseeing aspects related to Business School courses, programs, extenuating circumstances, collaborative provision, and partner college provision.
- Maintained professional integrity, confidentiality, and sensitivity while being accessible and available to address students' queries, ensuring a supportive and responsive environment.
- Designed and implemented projects (plagiarism issues, discrepancies in exam timetables, Business School Employability Week) and solutions agreed upon with the Team Leader and Line Manager.
Key Modules: Financial & Management Accounting (90%), International Trade and Institutions (70%), E-Logistics and International Supply Chain Management, Corporate Communication, Global Enterprise and Innovation, Competition & Business Risk and Managing and Leading People across Cultural Borders.
Key Modules: Managing Innovation and Creativity, Understanding Human Behavior, Software Testing & Quality Assurance, Artificial Intelligence & Logical Programming, Database Management, Managing Human Elements, Computer System Architecture.