Samaher Felemban

Executive lead responsible for Human Capital strategy, organizational effectiveness, workforce planning,
leadership development, organizational health, and transformation across the Historic Jeddah Program.

Key Achievements
• Strengthened leadership accountability through executive reporting, organizational health reviews, and
performance governance.
• Directed the workstream supporting the contract transfer of 200+ employees and transition to the Program
legal entity, ensuring workforce continuity, and compliance with MHRSD and MOFs requirements.
• Achieved Healthy Place to Work® Certification with an Organizational Health & Behavior Index of 72%, for
two consecutive years (2025 - 2026) leading the organizations first enterprise-wide organizational health
transformation.
• Established an executive governance model for organizational health through executive dashboards, KPI
reporting, and corrective action plans across departments.
• Led the launch of the organizations first integrated Succession Planning Framework, strengthening
leadership continuity and readiness for critical positions.
• Established the Leadership Excellence Framework introducing leadership competencies, 360° leadership
assessments, coaching, mentoring, leadership development and Individual Development Plans.
• Introduced enterprise-wide learning initiatives including Skills Bridge an internal knowledge sharing,
internal technical training programs.
• Led strategic workforce planning including salary structure review, manpower planning, HR policy
harmonization and compliance with MHRSD requirements.
• Led the implementation of AI-enabled HR services through Faheem the Virtual HR Assistant, improving
employee access to HR services and policies.

Achievements
• Led enterprise organizational restructuring transformation into a scalable operating model aligned with
strategic priorities and the programs mandate.
• Led enterprise change management planning and executive stakeholder engagement, ensuring successful
roll-out and adoption of the new organizational structure.
• Developed enterprise competency frameworks, organizational governance and performance management
enhancements.
• Partnered with executive leadership on strategic workforce planning and organizational effectiveness.
• Delivered targeted OHBI workshops across all General Departments to communicate survey insights,
strengthen employee engagement, co-create improvement actions, and build accountability for enhancing
organizational health.

Achievements:
• Built the Shared Services function from inception, establishing Human Capital, Information Technology,
Administrative Affairs and Governance capabilities.
• Successfully supported rapid organizational growth, doubling workforce capacity while strengthening
recruitment quality and employee experience.
• Implemented an Enterprise Resource Planning (ERP) system across HR, Procurement, and Finance.
• Developed IT infrastructure, including fiber optics in Historic Jeddah (Al Balad), conference systems, and
network requirements.
• Built the Governance, Risk and Compliance (GRC) function including enterprise policies and operating
model.

Key Achievements:
• Increased employee engagement from 47% to 73% through culture transformation and enterprise employee
experience initiatives.
• Directed HR Operations including payroll, compensation, employee services and benefits while achieving
88% internal customer satisfaction.
• Led organizational initiatives improving employee engagement, communication and behavioral competency
adoption