Samar Al Moukayed

In charge of exploring and acquiring new accounts and maintaining relations with key and existing accounts. Gathered information from clients, assessed their insurance needs and risk profile in order to obtain competitive prices and solutions. Handled all marketing activities, website development, press releases, web content.

Lead the entire marketing efforts and activities of MCTA as well as planning and executing all conferences and events;
Assisted Mubadala Healthcare in the contracting process to designate a firm for the ‘Brand Refresh’ exercise, as well as guiding and leading the Agency with the following activities: Brand Strategy Refinement, Brand Visual Identity Concept development, Brand Application and Brand guidelines.

Responsible for managing the Marketing & PR team in providing oversight of Al Taif advertising content, wrote press releases; ensured that news & events are accurately published and communicated whilst abiding by governmental guidelines.

Accounts handled: Le Meridien, Higher Colleges for Technologies, Finance House, United Technical Services.

Accounts handled: Etisalat, Emirates Foundation and Lease Plan (Mubadala), ADNOC, Abu Dhabi Tourism Authority, ADMAF, Al Fahim, Al Masaood, Red Crescent, Dome Exhibitions, Reed Exhibitions