Consumer Marketing Manager - Prepaid
Orange
Total years of experience :20 years, 7 Months
Propose new offers and tariff plans for Prepay segment;
•Ensure proper profitability and delivery of KPIs for Prepay portfolio;
•Develop marketing portfolio strategy for Prepay segment and base segmentation;
•Assess commercial & financial impact of all propositions for the managed portfolios;
•Implement improvement programs around existing propositions to ensure targets achievement (gross sales, revenue and installed base);
•Assess competition offers and recommend action for a competitive position within the target market;
•Budget submission and sales targets proposal for all channels;
•Assess, recommend and propose solution for complaints (internal & official to authorities).
Ensure overall coherence between all Postpaid areas (acquisition, retention, loyalty, base management) considering alignment to the company strategic KPI: revenue and customer base;
•Propose new roaming & international offers and tariff plans for B2C segment and related policies to promote products and services;
•Manage and control the assigned portfolio to ensure the proper profitability and deliver portfolio KPIs;
•Agree with key stakeholders the proposed strategy and a prioritized roadmap for the managed portfolio;
•Assess competition offers and recommend action for a competitive position within the target market;
•Assess and propose solution for complaints (internal & official to authorities);
•Budget submission and sales targets proposal for all channels;
•Ensure roaming portfolio complies with legal and government bodies;
•Transversal implementation of all EU regulation for roaming and international services.
Define the objectives of the marketing activity and elaborate the annual marketing strategy, in collaboration with the PR Division;
•Continuous calibration of the objectives and all related activities depending on the up-dated market conditions;
•Building of promotional strategies to enhance the product position and also construct, implement and evaluate targeted campaigns;
•Define and implement communications and promotional campaigns, incentive programs for the sales force, loyalty and retention programs for clients;
•Oversee the successful implementation of each communications campaign and promotional plan;
•Monitor and troubleshoot any problems that crop up during implementation phase;
•Enhance distribution channels to promote sales of products by providing purchase incentives and sales support to prospective clients;
•Development of the promotional plans to ensure that it is within the general advertising line of company;
•Participate in setting the Bank's strategy and its objectives in term of position on retail products;
•Part of the decision making team for the participation of the company and its products in promotional activities such as trade fairs and event sponsorships;
•Ensures application of regional strategies (product or customer segment identification);
•Set-up the annual budget and sales targets (on all channels of distribution);
•Ensure the compliance with company internal policies and national and international regulations;
•Prepare budgets and financial forecasts for Promotions Department; Monthly analysis and reporting of variances;
•Lead New Products Campaign - Capture business requirements and work with involved parties to come up with feasible technical solutions (UAT/SIT tests);
•Organize meetings, seminars, conferences or programs together with the Group companies and business partners in order to promote the Banks image;
•Assess opportunity to participate to seminars, conferences, forums etc. and makes proposals regarding the presentation to such events;
•Assure support for the retail network in regards with local events organization and the relationship with local mass-media.
Competition surveys and offer comparison;
•Propose new offers and value added services;
•Set-up the strategy and direction for the development new external partnerships;
•Responsible for ensuring effective advertising to promote the company products and services;
•Analyze and provide reports on the latest trends in the region market;
•Organize specific events and logistics as required, and manage entire delivery from beginning to end;
•Identify and manage any PR opportunities and liaise with Media Relations and Channel Heads in the production of press worthy material;
•Monitor the competitive environment and quickly provide appropriate responses to competitor actions.
Maintain long term effective relationship with clients, stakeholders, media and community;
Active contribution to E-marketing Strategy;
Prepare and deliver the official reports for the Marketing Department;
Represent the company at national and international events;
Ensures application of regional strategies for product or customer segment identification.
Assist director and other managerial staff;
•Delegate duties such as typing, copying, and scanning;
•Create schedules;
•Manage administrative functions to ensure smooth and efficient operations of the department;
•Support the organization's strategic alliances and partnership;
•Create presentations for meetings;
•Coordinate with 3rd party audio visual systems providers, transport agencies and local authorities as required;
•Devising and maintaining office systems, including data management and filing;
•Arranging travel, visas and accommodation and, occasionally, provide general assistance during presentations;
•Screening phone calls, enquiries and requests, and handling them when appropriate;
•Meeting and greeting visitors at all levels of seniority;
•Organizing and maintaining diaries and making appointments;
•Dealing with incoming email, faxes and post, often corresponding on behalf of the manager;
•Carrying out background research and presenting findings;
•Producing documents, briefing papers, reports and presentations;
•Organizing and attending meetings and ensuring the manager is well prepared for meetings;
•Liaising with clients, suppliers and other staff.
Serves customers by providing product and service information;
•Resolves product or service problems by clarifying the customer's complaint: determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, following up to ensure resolution.
•Attracts potential customers by answering product and service questions; suggesting information about other products and services;
•Recommends potential products or services to management by collecting customer information and analyzing customer needs;
•Contributes to team effort by accomplishing related results as needed;
•Monitor customers behavior, captured feedback to optimize the content in order to deliver best answers to the customers queries.
Mathematics and Physics, French Section