سمر Majali

● Strategy and Planning:
- Prepare financial proposals based on scope of work and required man power.
- Crisis management.
- Devise communication strategy based on previous performance/perception and future objectives.
- Leveraging recent technologies and trends to the benefit of the brand.
- Holistic communication adaptations into different digital media outlets.
● Managing the Social Media Team:
- Nurture and mentor short and long-term career paths.
- Setting projects’ milestones.
- Prioritize and oversee day-today workflow.
● Client Management:
- Building mutually rewarding relationships through collaboration and consultation.
- Translating clients’ objectives into measurable actionable items.
- Proactively pitch ideas that will strengthen brand positioning and image.
● Data Analysis:
- Using listening and analytics tools to better understand brand image and perception.
- Social channels performance monitoring in terms of engagement, sentiment and channel referrals.
- Consumer behavioral analysis.

●Writing editorial content and and material for Social Media channels.
●Creating, managing and growing the client’s presence through Twitter, Facebook, and other strategically relevant online properties.
●Attending events and planning meetups for community.
●Creating strategic marketing/communications plans to provide direction for the client’s public-facing communications.
●Working with the ATL team and the creative department to create Social Media and offline campaigns to support the client's product releases.
● Working closely with clients to stay on top of upcoming content-producing topics relating to their brand.
●Using social media monitoring tools to monitor conversations and report on metrics

● Identify threats and opportunities in user generated content and report to appropriate parties.
● Managing a team of community Managers responsible for writing editorial content and managing social media channels.
● Using analytics and measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.
● Deliver creative campaigns proposals and designs to clients.

● Independent credit analysis encompassing financial analysis, collateral analysis, management assessment and assessment of credit enhancement.