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SaMartH Walia, Associate Director — Supply Chain & Operations

SaMartH Walia

Associate Director — Supply Chain & Operations·Fitelo (D2C Health & Nutrition)

India

Master's degree, Global MBA

Work experience

Total years of experience: 11 years, 6 months

Associate Director — Supply Chain & Operations

January 2026 - Present

Fitelo (D2C Health & Nutrition)

New Delhi, India

January 2026 - Present

• Directing PAN-India 3PL operations and end-to-end supply chain governance for the
organisation.
• Launched and scaled international delivery operations across UK, Canada, Australia and
US with full P&L ownership; grew the business to ₹45 lakhs in monthly revenue.
• Renegotiated commercial terms with 3PL partners, delivering a 7% reduction in
operational cost.
• Overhauled internal and external SOP framework to standardise execution and support
scale across geographies.
• Built and structured the operations team to underpin the next phase of growth.

Company industry:
Distribution, Supply Chain & Logistics

Associate Director — Supply Chain & Operations

January 2021 - January 2026

BeatO (Healthcare-Tech)2021

New Delhi, India

January 2021 - January 2026

• Spearheaded end-to-end PAN-India supply chain across Delhi, Mumbai, Bangalore and
Kolkata for a regulated healthcare-tech business.
• Architected and rolled out the national expansion roadmap and scalable supply chain
operating models — reducing delivery turnaround time (TAT) by 30% and Cost Per
Shipment (CPS) by 12%.
• Drove structural cost reduction in logistics and packaging through process re-engineering
and network optimisation.
• Strengthened marketplace SLAs and fulfilment KPIs across Amazon, Flipkart, Meesho and
Paytm — underpinning a ₹1.5 Cr monthly revenue run-rate.
• Instituted audit-ready SOPs and embedded ISO 9001, ISO 13485 and ISO 27001
compliance across operations.
• Owned procurement strategy, vendor onboarding and 3PL performance governance.

Company industry:
Distribution, Supply Chain & Logistics

Fulfilment Centre Manager

January 2020 - January 2021

Ninjacart (Agri-Tech / B2B Supply Chain)

New Delhi, India

January 2020 - January 2021

• Directed a 60, 000+ sq ft distribution centre processing 300+ tons/day across perishable
and high-velocity SKUs.
• Led a 250+ strong workforce with full accountability for compliance, quality, throughput
and productivity.
• Scaled the operation 2.4x — from 25, 000 to 60, 000 sq ft — without service disruption.
• Deployed operational dashboards, workforce-planning models and throughput controls to
support hyper-growth.

Company industry:
Distribution, Supply Chain & Logistics

Deputy Manager — Operations

January 2019 - January 2020

Grofers / Blinkit (Quick Commerce)

Gurgaon, India

January 2019 - January 2020

• Owned inbound, QC, inventory and outbound operations for a high-velocity quick
commerce hub.
• Improved CPO, fill rate, dispatch-to-store (D2S) and shrinkage metrics through targeted
SOP redesign.
• Led a 200+ member workforce; elevated labour productivity and order accuracy through
process discipline.

Company industry:
Warehousing

Production Executive / Production Engineer

January 2017 - January 2019

United Breweries Ltd. (FMCG)2015

Hyderabad, India

January 2017 - January 2019

• Directed high-speed bottling and production lines with daily accountability for output,
safety and quality.
• Led shop-floor teams of 68-87 across shifts, ensuring operational efficiency and statutory
compliance.
• Implemented TPM, preventive and predictive maintenance — improving machine
utilisation and reducing downtime.

Company industry:
Manufacturing

Plant Engineer

January 2013 - January 2015

Kapoor Auto Industries (Auto Components)

Rohtak, India

January 2013 - January 2015

• Headed plant engineering, maintenance and reliability operations.
• Established preventive and predictive maintenance schedules, reducing breakdowns and
reinforcing safety compliance.
• Coordinated cross-functional teams to maximise equipment uptime and OEE.

Company industry:
Automotive Manufacture

Education

IMT Ghaziabad & Deakin University

January 2025

January 2025

Master's degree, Global MBA

Australia

Institute (MERI)

January 2012

January 2012

Bachelor's degree, Electrical & Electronics Engineering

India

Skills

BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate
COMPOSITE MATERIALS
Intermediate
COMPOSITE MATERIALS
Intermediate
COST CONTROL
Intermediate
COST CONTROL
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROCESS ENGINEERING
Intermediate
PROCESS ENGINEERING
Intermediate
SUPPLY CHAIN STRATEGY
Intermediate
SUPPLY CHAIN STRATEGY
Intermediate

Training and Certifications

Certifications
Training
KHS Bottle Washer
Krones Filler
ISO 13485 Internal Auditor
ISO 9001 Lead Auditor
Advanced Excel
SAP-ESS
TPM
Kaizen
Six Sigma