Senior Marketing Executive - Database & CRM
Naseba
Total years of experience :9 years, 6 Months
Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns.
- Managing a database of 1.7 million contacts.
- Built a database of 1.2 million contacts in 3 years.
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Creation and publication of all marketing material in line with marketing plans.
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Overall responsibility for brand management and corporate identity.
- Monitor and report on effectiveness of marketing communications.
- Working closely with design agencies and assisting with new product launches.