Sameh Elsayed, Managing Director

Sameh Elsayed

Managing Director

Shalaby Construction

Location
Egypt
Education
Higher diploma, Marketing Management
Experience
25 years, 5 Months

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Work Experience

Total years of experience :25 years, 5 Months

Managing Director at Shalaby Construction
  • Egypt - Cairo
  • My current job since August 2020

• Developing and executing business strategies to achieve short and long-term
goals.
• Lead strategy for new development and clients
• Overseeing the company's day by day business operations, financial performance,
investments, and ventures.
• Reporting to the board, providing market insights and strategic advice.
• Developing and implementing business plans to improve cost-efficiency.
• Maintaining positive and trust-based relations with business partners,
shareholders, and authorities.
• Assessing, managing, and resolving problematic developments and situations.
• Supervising, guiding, and delegating executives and managers in their duties.
• Coaching department heads.
• Provide leadership and motivation to all employees.
• Drafting organizational policies and philosophies
• Ensuring company policies and legal guidelines are clearly communicated.
• Building and enhancing the company's public profile at events, speaking
engagements

Sales Director at Prime Group
  • Egypt - Cairo
  • December 2017 to July 2020

Reporting to the Company President
Duties & responsibilities
•Develop and implement Marketing & Sales strategies to accelerate growth.
•Develop pricing & discounts policies with full responsibility for P&L
•Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.).
•Understanding the requirements of existing customers to ensure their needs are being met.
•Act to acquire new customers and manage key client relationships (new and existing).
•Manage, Collaborate with and coordinate diverse teams (marketing, sales, customer service etc.).
•Build and maintain profitable partnerships with key stakeholders.
•Monitor performance of Marketing & Sales activities using key metrics and prepare reports for senior management.
•Set, develop & monitor financial targets and Marketing budget.

Marketing & Sales manager at M.A.H. Group
  • Saudi Arabia - Dammam
  • February 2016 to November 2017

Reporting to the Company President
Duties & responsibilities
•Restructure the whole Marketing & Sales Sector
•Prepare & implement the new Marketing strategy.
•Design & Implement new Brand Identity & image.
•Select & negotiate new franchises.
•Assign new branches locations.
•Recruit, assign & train all commercial staff.
•Create and implement store operations manual and ensure all stores personnel are abiding by it all the time.
•Plan, Evaluate & implement new ERP, POS & CRM software
•Conduct SWOT, competition & market share analysis.
•Develop and implement store promotions, customers’ events and special loyalty programs.

Marketing and sales manager at AB Trading – Contact group
  • Egypt - Cairo
  • July 2007 to January 2016

• Develop and implement strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services.
• Develop and manages sales/marketing operating budgets.
• Plan and oversee advertising and promotion activities including offline and online.
• Develop and recommend product positioning and pricing strategy to produce the highest possible long-term market share.
• Achieve satisfactory profit margin ratio and market share in relation to preset standards and industry and economic trends with full responsibility for P&L
• Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversee and evaluates market research and adjust marketing strategy to meet changing market and competitive conditions.
• Monitor competitor products, sales and marketing activities.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Direct sales forecasting activities and set performance goals accordingly.
• Direct staffing, training, and performance evaluations to develop and control sales, marketing & after sales programs.
• Meeting with key clients, assisting area sales managers with maintaining relationships and negotiating and closing deals.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Direct Sales Force Manager at American life insurance company – Alico
  • Egypt - Cairo
  • July 2006 to June 2007

• Prepare and implement the sales plan.
• Assure customer satisfaction and handling all customers` complaints.
• Select & recruit unit managers & sales agents
• Conduct sales training programs.
• Daily reviewing sales results and each unit performance.
• Take corrective actions to improve/ increase sales staff performance

Commercial Manager at Concrete company for Fashion & readymade garments
  • Egypt - Cairo
  • March 2005 to June 2006

Reporting to the General Manager
Duties & responsibilities
•Prepare and implement the marketing & retail plans.
•Recommend new locations for new stores/ brands and suggest stores shut down
•Develop and implement store promotions, customers’ events and special loyalty programs.
•Assure that all the stores should reflect the corporate image and that all products are displayed according to the company’s priorities all the time.
•Fully responsible for staffing all stores all the time with qualified retail and retail support personnel.
•Prepare and conduct retail training programs.
•Create and implement store operations manual and ensure all stores personnel are abiding by it all the time.
•Continuously reviewing, monitoring and controlling cash and product flow from and to all stores.
•Monitor and control the retail software and recommend improvements and changes in process.
•Plan, implement & control of the CRM program.
•Fully responsible for conducting inventory checks periodically.
•Assuring customer satisfaction and handling all customers` complaints.
•Keeping out of stock at zero level all the time at all stores.
•Daily reviewing sales results and each store performance.
•Take corrective actions to improve/ increase store performance.
•Conduct SWOT, competition & market share analysis.

Marketing Head at Fiat Auto Egypt
  • Egypt - Cairo
  • January 2002 to February 2005

Reporting to the Commercial Director
Duties & Responsibilities
•Strategize, plan and decide on various tools of marketing communication considering media and allocate budget.
•Formulate strategy for the Marketing, communications and public relations activities to promote the Company's Brand within the marketplace.
•Oversees development and implementation of support materials in the area of marketing, communications and public relations.
•Manage and coordinate all public relations activities and company sponsorship.
• Overview and approve the messages related to the brand appearing in the public domain
• Approve the agency’s advertising ideas, plans, and campaigns together with cost of execution
• Manage media inquiries and interview requests.
•Create content for press releases, byline articles and keynote presentations

Marketing Officer at Fiat auto Egypt
  • Egypt - Cairo
  • December 1998 to December 2001

Reporting to the Marketing Head
Duties & responsibilities
•Purchase, manage and control the marketing materials stock (catalogs, banners, flags, etc….).
•Maintain cross-channel marketing communications calendar
•Implement marketing & advertising campaigns by assembling & analyzing sales forecasts
•Assist the Marketing Head in Marketing activities & practices.
•Conduct market research to find answers about consumer requirements, habits and trends
•Brainstorm and develop ideas for creative marketing campaigns & gets the required approvals.
•Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
•Liaise with external vendors to execute promotional events and campaigns
•Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
•Draft, Plan and execute initiatives to reach the target audience through appropriate channels
•Collect competition Data & Conduct competition & market share analysis

Education

Higher diploma, Marketing Management
  • at Arab academy for science, technology and maritime transport Advanced management institute
  • September 2002
Bachelor's degree, Accounting
  • at Faculty ofcommerce. English section. Ain shams university
  • November 1998
High school or equivalent, Science & math
  • at As-salam college language school
  • June 1994

Specialties & Skills

Development
Problem Solving
Decision Making
Achieving Targets
Leading People
PRICING
BUDGETING
CUSTOMER RELATIONS
MARKET PLANNING
MARKET RESEARCH
MARKETING
REPORTS
operations management
operation
problem solving
Team Management
negotiation
Team Leadership

Languages

Arabic
Expert
English
Expert
Italian
Intermediate

Memberships

Egyptian commercial syndicate
  • Member
  • November 1998

Training and Certifications

Visual merchandising (Training)
Training Institute:
Concrete
Industrial, outdoor & street lighting (Training)
Training Institute:
Gewiss
Organizational sales force development (Training)
Training Institute:
ISMM
HSSE (Training)
Training Institute:
Shell

Hobbies

  • Martial arts