Samer Hamadeh, General Manager

Samer Hamadeh

General Manager

Spectrum Lighting trading Company

Location
Saudi Arabia - Riyadh
Education
Master's degree, MBA- Business Management –
Experience
33 years, 8 Months

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Work Experience

Total years of experience :33 years, 8 Months

General Manager at Spectrum Lighting trading Company
  • Saudi Arabia - Riyadh
  • November 2022 to March 2024

Establishing the KSA branch; hiring, educating, securing projects; defining brands; expanding the markets; creating a brand; and connecting the business with suppliers and customers in the lighting sector.

Business Unit Director at Light Technologies Co. Ltd
  • Saudi Arabia - Riyadh
  • November 2016 to October 2022

Deputy Managing Director (Report to Managing Director Team: 30) KEY DELIVERABLES:
• Strategic Planning: Leverage a strong understanding of competitive dynamics, customer needs, regulatory impacts, market trajectory, and company capabilities to gain support for the strategy and fuel execution planning. Devise, and implement new strategic plans to bring the visions to reality, including setting clear aims and objectives.
• Business Turnaround: Play a stellar role in architecting the roadmap for the organization with P&L responsibility, converting the loss-making operations into profit-generating opportunities, leading growth initiatives, achieving innovative cost reduction, and driving peak financial performance for propelling the organization to the top of its tier.
• Business Development: Determine the business potential & opportunities to secure profitable business volumes. Set up the new business strategy and success team to grow and diversify the organization for revenue growth of the business units. Develop near term and long-term business growth plans and P&L targets.
• Business Growth Opportunities: Lead the identification, qualification, and pursuit of strategic business opportunities.
• Sales Management: Entrust with the overall accountability of managing the full sales lifecycle, including lead generation, initial contact, scoping client needs, and ensuring solutions. Exploiting potential opportunities by creating a new sales segment realizing enduring revenue generation and broadening the brand reach.
• Key Account Management: Identify and develop new business opportunities by onboarding new clients and working with enterprise clients to grow and expand within the existing mid-tier accounts.
• Networking / Collaboration: Coordinate with the industry leaders and build alliances with the various venture businesses to build the companys image and presence within the industry.
• Financial Management: Play a stellar role in overseeing the operating and financial results against plans and budgets.
• Branding: Ensure the availability of company profiles for media/PR events. Identify and capitalize on advertising opportunities.
• Cashflow Management: Maintain an adequate level of cash flow, including but not limited to a solid grasp on receivables.
• Liaison & Coordination: Partner with the Lightech MD/GM for efficiently handling and looking after the distribution management, administration, and project operations.
• Project Proposal: Significantly contribute to identifying the time frame, funding, procedures for accomplishing the project, staffing requirements, and allocation of available resources to various phases of a project by assessing the projects proposal or plan.
• P&L Management: Create, and generate strategic opportunities to expand revenue organically and opportunistically.
• Team Management: Encourage the team members towards productivity & inculcating a spirit that fosters business excellence.

Business Unit Manager at Light Technologies LTD.
  • Saudi Arabia - Riyadh
  • May 2014 to October 2022

KEY DELIVERABLES:
• Strategic Planning: Leverage a strong understanding of competitive dynamics, customer needs, regulatory impacts, market trajectory, and company capabilities to gain support for the strategy and fuel execution planning. Devise and implement new strategic plans to bring the visions to reality, including setting clear aims and objectives.
• Business Turnaround: Play a stellar role in architecting the roadmap for the organization with P&L responsibility, converting the loss-making operations into profit-generating opportunities, leading growth initiatives, achieving innovative cost reduction, and driving peak financial performance for propelling the organization to the top of its tier.
• Business Development: Determine the business potential & opportunities to secure profitable business volumes. Set up the new business strategy and success team to grow and diversify the organization for revenue growth of the business units. Develop near-term and long-term business growth plans and P&L targets.
• Business Growth Opportunities: Lead the identification, qualification, and pursuit of strategic business opportunities.
• Sales Management: Entrust with the overall accountability of managing the full sales lifecycle, including lead generation, initial contact, scoping client needs, and ensuring solutions. Exploiting potential opportunities by creating a new sales segment realizing enduring revenue generation and broadening the brand reach.
• Key Account Management: Identify and develop new business opportunities by onboarding new clients and working with enterprise clients to grow and expand within the existing mid-tier accounts.
• Networking / Collaboration: Coordinate with the industry leaders and build alliances with the various venture businesses to build the company’s image and presence within the industry.
• Financial Management: Play a stellar role in overseeing the operating and financial results against plans and budgets.
• Branding: Ensure the availability of company profiles for media/PR events. Identify and capitalize on advertising opportunities.
• Cashflow Management: Maintain an adequate level of cash flow, including but not limited to a solid grasp on receivables.
• Liaison & Coordination: Partner with the Lightech MD/GM for efficiently handling and looking after the distribution management, administration, and project operations.
• Project Proposal: Significantly contribute to identifying the time frame, funding, procedures for accomplishing the project, staffing requirements, and allocation of available resources to various phases of a project by assessing the projects proposal or plan.
• P&L Management: Create, and generate strategic opportunities to expand revenue organically and opportunistically.
• Team Management: Encourage the team members towards productivity & inculcating a spirit that fosters business excellence.

Country Manager at Cinmar Lighting
  • Saudi Arabia - Riyadh
  • May 2014 to June 2016

KEY DELIVERABLES:
• Entrusted with the overall accountability of steering and piloting the business development across a wide range of products and services, including:
o Lighting solutions, wiring accessories, facade lighting, home automation, security systems
o Outdoor large LED TVs, modular LED flex & formal lighting as exclusive distributor for 40+ international brands, including Vimar, SIMES, PFX Lighting, DIETAL, Glamox, Helvar, Traxon, ACDC, Zumtobel, WILA, Targetti, Regent, Intralux, Terzani, Baulmann Leuchten, Heper, and Bottega 7
• Spearheaded and supervised the company operations in Saudi Arabia with P&L accountability in developing, executing, and updating strategies to deliver corporate objectives of sales, revenue, profits, market share, and sustainable growth.
• Emphasized value addition to the business by negotiating and closing contracts and agreements for large projects

Founder And CEO at SAFE HOME TECHNOLOGY
  • Lebanon - Beirut
  • February 2006 to June 2014

Products Managed: CCTV, fire alarm, fire fighting, access control, building management (BMS), building surveillance, home automation, car barriers & road blockers, and car surveillance systems representing prestigious international brands - Bosch, Honeywell, AVTECH, Inter-M, Elvox, Vimar, ZKSoftware, Omega, Arecont Vision, IDIS, CAME, DEA, NICE Systems, BFT, Sony, JVC, Samsung, NUUO, VIVOTEK, and Pelco

KEY DELIVERABLES:
• Held responsible for rendering professional services in the areas of supply, installation, commissioning, and execution of maintenance contracts covering a wide range of technology, especially security solutions.
• Played a significant role in driving the business growth by expanding the customer base, developing business partners, acquiring & delivering projects, and ensuring control of processes, schedules, budgets, and quality.
• Determined the new technologies & products and tie-up partnerships for launching new product and service lines by actively attending the industry events, such as trade shows and exhibitions.

VALUE PROPOSITIONS:
• Established and maintained a client base of over 800 in 5 years.
• Built and led the company in the top 5 companies in Lebanon, providing security solutions.
• Advocated efforts in bidding for, winning, and leading large projects for the supply, installation & commissioning of CCTV systems, IP surveillance systems, gate barriers, access control systems, POS systems, home automation, and ERP solutions.

Chief Executive Officer at Safe Home Technology
  • Lebanon - Beirut
  • February 2006 to June 2014

Products Managed: CCTV, fire alarm, fire fighting, access control, building management (BMS), building surveillance, home automation, car barriers & road blockers, and car surveillance systems representing prestigious international brands - Bosch, Honeywell, AVTECH, Inter-M, Elvox, Vimar, ZKSoftware, Omega, Arecont Vision, IDIS, CAME, DEA, NICE Systems, BFT, Sony, JVC, Samsung, NUUO, VIVOTEK, and Pelco KEY DELIVERABLES:
• Held responsible for rendering professional services in the areas of supply, installation, commissioning, and execution of maintenance contracts covering a wide range of technology, especially security solutions.
• Played a significant role in driving the business growth by expanding the customer base, developing business partners, acquiring & delivering projects, and ensuring control of processes, schedules, budgets, and quality.
• Determined the new technologies & products and tie-up partnerships for launching new product and service lines by actively attending the industry events, such as trade shows and exhibitions. VALUE PROPOSITIONS:
• Established and maintained a client base of over 800 in 5 years.
• Built and led the company in the top 5 companies in Lebanon, providing security solutions.
• Advocated efforts in bidding for, winning, and leading large projects for the supply, installation & commissioning of CCTV systems, IP surveillance systems, gate barriers, access control systems, POS systems, home automation, and ERP solutions.
PRIOR WORK HISTORY

Country Manager at Cinmar Middle East
  • Saudi Arabia - Riyadh
  • December 2012 to May 2014

KEY DELIVERABLES:
• Entrusted with the overall accountability of steering and piloting the business development across a wide range of products and services, including: o Lighting solutions, wiring accessories, facade lighting, home automation, security systems o Outdoor large LED TVs, modular LED flex & formal lighting as exclusive distributor for 40+ international brands, including Vimar, SIMES, PFX Lighting, DIETAL, Glamox, Helvar, Traxon, ACDC, Zumtobel, WILA, Targetti, Regent, Intralux, Terzani, Baulmann Leuchten, Heper, and Bottega 7
• Spearheaded and supervised the company operations in Saudi Arabia with P&L accountability in developing, executing, and updating strategies to deliver corporate objectives of sales, revenue, profits, market share, and sustainable growth.
• Emphasized value addition to the business by negotiating and closing contracts and agreements for large projects

General Manager at Dataline Technology
  • United Arab Emirates - Dubai
  • February 2002 to February 2006

VALUE PROPOSITIONS:
• Championed efforts in penetrating new markets - KSA, Kuwait, Sudan, Qatar, Oman, Pakistan, Iran, Jordan, Lebanon, Bahrain, Iraq & Syria - and built a presence in UAE by appointing new distributors and developing a network of reliable re-sellers.
• Secured, executed, led, and handed over large projects in the fields of home automation, access control, GPS systems, POS systems, and ERP solutions leading to a doubling in sales. Delivered cost-effective solutions tailored to the customer requirements for nurturing a good network of suppliers for security & wireless technology products.

Area Manager at Kamal Ismail Kaaki Est
  • Saudi Arabia - Riyadh
  • September 1993 to October 2002

VALUE PROPOSITIONS:
- Selling Automatic bakery equipment, installing and maintenance
• Recorded a rise in growth from SAR 5 million to SAR 40 million in 8 years by devising and effectuating business strategies.
• Bagged revenue & margin targets by effectuating over 1200 projects across Saudi Arabia.
• Built the companys Jeddah branch covering operations across the Western Province.

Area Director at Terre Des Hommes Foundation
  • Lebanon - Saidon
  • January 1990 to January 1993

- Responsible to prepare and supervise humanitarian project sin south Lebanon.
- Managing a team of 20 workers on site.
- launched 3 schools for homeless children
- win Middle East 1st award for the best humanitarian project in 1992

Education

Master's degree, MBA- Business Management –
  • at Beirut American University
  • January 1993
Bachelor's degree, Public Administration
  • at American universaity of beirut
  • May 1990

Focused on Administration in Public and private sector.

Specialties & Skills

Leadership
Access Control
Architectural Lighting
Lighting Control
Lighting
Strategic planning
Inspirational leadership
Business development
Supplier Management
Relationship Building
High stake negotiation
AUTOMATION
HOME AUTOMATION
MANAGEMENT
OPERATIONS
MFG/PRO (ERP)
FINANCIAL MANAGEMENT
BIDDING
BRANDING
BUILDING MANAGEMENT
BUSINESS DEVELOPMENT
Sales Techniques
Channel Management
P&L Accountability
HNI Network Managment

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Languages

Arabic
Native Speaker
English
Expert
French
Intermediate

Memberships

Lebanese Red cross
  • Mount Lebanon Area Chief officer.
  • January 1982
WAAAUB (AUB Alumni )
  • Elected Commitee Member
  • May 1990
LAU Alumni ( Riyadh Chapter)
  • Member
  • October 2023
Lebanese Scount
  • Chief and advisor
  • January 1970
Baakline Al Ghad
  • Founder and Camp Organizer
  • January 2010

Training and Certifications

Understanding Business (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
Speaking confidently and effectively (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
Project management skill for leaders (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
Leadership - practical skills (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
How to sell everything with confidence (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
Hitting your sales target (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
Body Language for Leader (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
20 habits of executive leadership (Training)
Training Institute:
Linkedin
Date Attended:
October 2022
First Aid (Training)
Training Institute:
Lebanese Red Cross
Date Attended:
January 1985
Duration:
60 hours

Hobbies

  • Camping
    Expert in preparing camps and all related natural resources.
  • FOLK DANCE TRAINER and choreographer
    Represented Lebanon in 7 international festivals with a team of 50 dancers and artists.
  • Fishing
    Professional fishing experience
  • Playing Musical Instruments
    Knowing to play most of the musical instruments as beginner.
  • camp organizer
  • Humanitarian Volunteer
  • scout chief leader.