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Srikanth Thirumaliruncholai, General Manager Sales

Srikanth Thirumaliruncholai

General Manager Sales·Welworth International FZE

United Arab Emirates

Bachelor's degree, ELECTRONICS AND COMMUNICATION

Work experience

Total years of experience: 35 years, 3 months

General Manager Sales

November 2022 - Present

Welworth International FZE

Dubai, United Arab Emirates

November 2022 - Present

Sales and Marketing of Motors, VFDs to B2B, B2C customers.

New customer development and product promotions

Company industry:
Marketing
Job role:
Electrical Engineering

Sales Product Manager

September 2020 - Present

Al sagar Engineering Co LLC

Dubai, United Arab Emirates

I found this job using Bayt.com

September 2020 - Present

Presently handling the Business Development of Motors, in a new and challenging Market. Promoted the brand and product
capabilities across various market segments in the region. Developed and expanding the
entire customer network across the UAE, a market with high entry barriers. Built up a strategic business plan for the next two years for
the region in collaboration with principal. Put into action a plan to increase market awareness through tie-ups with leading. As a specialist
with knowledge of manufacturing process, interfacing with Principal factories to develop a market positioning strategy.

Company industry:
Manufacturing
Job role:
Electrical Engineering

Sales and Business Development manager

September 2014 - August 2020

MAHY KHOORY & CO LLC

Dubai, United Arab Emirates

September 2014 - August 2020

Presently leading the Business Development Team for Motors and Drives, a new and challenging territory. Led the development of the sales operation from scratch with a sustainable business model in just 4 years’ time. Developed and expanded the entire customer network across the UAE, a market with high entry barriers. Built up a strategic business plan for the next five years for the region in collaboration with principal. Put into action a plan to increase market awareness through tie-ups with leading OEMs, consultants/end users & Market influencers. Built a motivated Sales & Support team to back up the Sales Plan. As a specialist with knowledge of manufacturing process, interfaced with Principal factories to develop a market positioning strategy.

Company industry:
Sales Outsourcing
Job role:
Sales

Area Sales Manager

September 2007 - July 2014

EMERSON FZE

Abu Dhabi, United Arab Emirates

September 2007 - July 2014

□ Promote development of business in Abu Dhabi for the company’s range of motors, drives and generators by appointing strong distributors, regular customer visits and competitive bidding against tenders.

Company industry:
Business Support Services
Job role:
Marketing and PR

SENIOR ELECTRONIC ENGINEER

November 2005 - August 2007

BIN MOOSA DEBBAS TRADING LLC

Abu Dhabi, United Arab Emirates

November 2005 - August 2007

 Responsible for Sales, Installation and commissioning of Lighting control products.
 Liasoning with consultants and contractors to quote for enquiries and to generate business.
 Regular visits to consultants for product demonstration.
 Interaction with suppliers to get updated about product developments.
 Handling a team of technicians for installation and commissioning of the projects.
 Interaction with contractors to give technical support for the installation of these lighting products.

Company industry:
Sales Outsourcing
Job role:
Marketing and PR

MARKETING MANAGER

June 2004 - November 2005

CROMPTON GREAVES LTD

India

June 2004 - November 2005

 Responsible for Sales of AC/DC Motors, Generators to Projects, Industries, OEMs in AndhraPradesh, heading a three member team
 Achieved 300 % growth within 8 months time by bringing the sales to 600 lakhs from 200 lakhs.
 Responsible for ISO 9002 compliance in my area of control; coordinated with external auditors for laying Total Quality Management systems
 Undertook regular visits to customer premises for studying market trends and clearly understanding the market situation and market requirments, first hand.
 Consistently achieved high delivery and service standards by dedicated coordination and follow-up with manufacturing units and core servicing team
 Successfully organized major OEM seminars to increase market share by building product interest & identifying customer needs
 Promoted to Manager- Marketing within 8 months with pay rise.

 Exposure to SAP By regularly updating and retrieving datas related to Sales and Distribution modules.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Sales and Service Engineer

April 2003 - May 2004

Arab Merchants LLC

Oman

April 2003 - May 2004

o Responsible for Marketing the above products through Contractors and
Consultants and Annual Maintenance contract of these products.

o Also Responsible for after sales service of the above products.—Heading the team of 1 Supervisor and team of technicians.

o Satisfied the existing clients by giving proper after sales service and also added new clients for Maintenance contract at an average of 3 per month.

o Supervision and control of workshop and staff.

o Got trained at our Principal’s factory in Europe.

o Maintained good relations with all our Customers

Company industry:
Installation & Technical Services
Job role:
Sales

Techno Commercial Engineer

May 2000 - September 2002

Eurostar Communications LLC

United Arab Emirates

May 2000 - September 2002

 Independent responsibility of international marketing in addition to Sales planning and new product development.
 Maintained stocks at optimum levels - fulfilling requirements of Sales team
 Increased turnover by 20% with good Vendor Management principles, expanding supplier base by 50% and ensuring better quality, price & delivery standards
 Increased revenue by US$ 5, 00, 000 by identifying, procuring and introducing new products with adequate market demand at profitable price levels
 Received pay raise for professional excellence and achievements

Company industry:
Telecommunications
Job role:
Purchasing and Procurement

SENIOR ENGINEER - SALES

December 1991 - April 2000

KIRLOSKAR ELECTRIC CO LTD

India

December 1991 - April 2000

PRODUCTS HANDLED: AC/ DC MOTORS/ GENERATORS

 Responsible for Sales in Southern Tamilnadu, heading a three member team
 Achieved sales targets by tactically attacking each separate sales channel - dealers, OEMs, direct customers and consultants (project customers)
 Increased dealer business by 25% by appointing new dealers, monitoring, increasing stock levels and providing technical and commercial support
 Achieved company record of Rs.2 Crores sales in a 2-month period
 Responsible for ISO 9002 compliance in my area of control; coordinated with external auditors for laying Total Quality Management systems
 Undertook regular visits to customer premises for studying market trends and clearly understanding the market situation and market requirments, first hand
 Consistently achieved high delivery and service standards by dedicated coordination and follow-up with manufacturing units and core servicing team
 Successfully organized major dealer conferences and assorted other seminars to increase market share by building product interest & identifying customer needs
 Implemented several innovative ideas in dealer sales and appointment
 Appointed dealers for products in unrepresented areas and increase the market share

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

SALES ENGINEER

September 1991 - December 1991

SCIENTIFIC EQUIPMENT CO LTD

India

September 1991 - December 1991

MARKETING OF BIO-TECH AND BIO-MEDICAL PRODUCTS FOR HOSPITALS, R & D CENTRES, CHEMICAL INDUSTRIES, PROCESS INDUSTRIES ETC

Company industry:
Biotechnology
Job role:
Sales

SERVICE ENGINEER

September 1990 - September 1991

BIO-NICS EQUIPMENT PVT LTD

India

September 1990 - September 1991

PRODUCTS: LAB EQUIPMENTS FOR BIO-TECHNOLOGY

 Installed, Demonstrated and Serviced varied microprocessor controlled equipments, at Universities, R&D Centres and Industries all over India.
 Acquired thorough knowledge of industrial marketing and technical servicing
 Maintained excellent relations with all related personnel in staff premises

Company industry:
Biotechnology
Job role:
Sales

Education

MOHAMED SATHAK ENGINEERING COLLEGE

April 1990

April 1990

Bachelor's degree, ELECTRONICS AND COMMUNICATION

India

70 % / IST CLASS

E.R. HIGHER SECONDARY SCHOOL

April 1986

April 1986

High school or equivalent, PHYSICS, CHEMISTRY , BIOLOGY, MATHS

India

78% / IST CLASS

K.A.P.V. HR. SEC. SCHOOL

March 1984

March 1984

High school or equivalent, SCIENCE

India

GPA (percentage): 70%

GPA (percentage): 70%

70 % / IST CLASS

Skills

Installation
Expert
Installation
Expert
Commissioning
Expert
Commissioning
Expert
Management
Expert
Management
Expert
Physics
Expert
Physics
Expert
Science
Expert
Science
Expert
Sales & Business Development, Customer Relationship Management, Liasion and coordination
Expert
Sales & Business Development, Customer Relationship Management, Liasion and coordination
Expert
Installation
Expert
Installation
Expert
Commissioning
Expert
Commissioning
Expert
Management
Expert
Management
Expert
Physics
Expert
Physics
Expert
Science
Expert
Science
Expert

Languages

English

Expert

Hindi

Intermediate

Tamil

Expert

Memberships

IEEE

From 1988 to 1990

April 1990

Training and Certifications

Training
MS OFFICE
Apple
Feb 1997
Networking
CDAC
Nov 2002
ERP- SAP
Triology software pvt Ltd
Sep 1999

Hobbies and interests

Music,Cricket

Music: Sung and won prices in college competition Cricket: Represented our company in tournaments