Sales Manager
SAPCO Auto Parts
مجموع سنوات الخبرة :14 years, 4 أشهر
• Analyzing the brand sales by geography, sales channel, segment and customer;
• Comparing the aforementioned categories with budget and prior year’s sales and commenting on variances;
• Preparing detailed sales reports including market share, comparison with competitive stock keeping units (“SKU”), identifying and analyzing any slow moving SKUs and determining an action plan going forward;
• Ensuring that sales targets (monthly, quarterly and yearly) are met by applying various market strategies and offering incentives plans to customers;
• Managing sales team, prioritizing work to complete task in an accurate and timely basis, delegating work to team members, supervising and reviewing work performed;
• Following up with key clients and managing customer relationship to ensure customer satisfaction;
• Identifying any delay in customer payments by monitoring their accounts on a daily basis and following up with sales representatives;
• Developing and implementing a sales discount incentive system for different customers; and
• Organizing the system database by categorizing; this involves renaming products, adjusting prices and unifying the product description.
• Managed a sales team of eight sales representatives, prioritizing and delegating work, supervising and reviewing work performed;
• Ensured sales target for each brand and sales channel are met;
• Managed customer relationship including inquiries, comments and satisfaction level;
• Followed up on customer collections;
• Ensured customers’ orders are supplied on timely basis;
• Introduced new SKUs to pharmacies and hospitals;
• Update sales team on weekly basis with respect to issuance of new SKUs, slow moving SKUs and potential clients; and
• Provided a performance based feedback.
• Prepared detailed sales reports including occupancy rate, pricing in comparison with competitors, sales generated from walk-in vs. online and market research;
• Responsible for marketing plan execution (Ramadan, Eid and holiday offers, seasonal offers), and planning for upcoming events through BTL plans;
• Maintained and developed relationships with existing customers;
• Followed up with any resident customers for inquiries;
• Identified potential customers and secured them; and
• Clients covered include travel agencies, associations, embassies, sports sector, UN and nongovernmental organizations.
• Marketing coordinator for Unilever, responsible for:
o BTL marketing (test marketing, pyramid, gondola construction, product launching etc.);
o Implementing Unilever’s marketing plan within budget;
o Reporting to the management through presentations and pictures.
• Performed quarterly sales target analysis which is usedto set the target going forward;
• Preformed market study prior to the issuance of a new product and obtained customer comments and level of satisfaction;
• Responsible for selling range of products (600 SKUs) which included preparing the order, processing, invoicing, delivering, merchandising and other functional market objectives;
• Analyzing competitor’s products and promotions and comparing them with our promotions;
• Delegating duties and responsibilities to merchandisers and following up on their work through spot visits;
• Key customers included Al Jazeera Super Store and Balsharaf Markets.
- Marketing Supervisor
- Sales Department
- Conduct Market Research
- Maintain Relationships
- Pricing and Marketing
- UD Food Department (2 months)
- Sales, Marketing and Merchandising
- Statistics
- Surveying
- Research assistant.
- Surveying.
- Analysing data.
Relevant Courses: - Advertising and Promotion - Consumer Behavior - Services Marketing - Basic Marketing Research - Business Plan