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samer sawaya, Senior Marketing and communication specialist

samer sawaya

Senior Marketing and communication specialist·Abela Marketing Middle east

Lebanon

Master's degree, Marketing and communication

Work experience

Total years of experience: 15 years, 0 months

Senior Marketing and communication specialist

September 2013 - Present

Abela Marketing Middle east

Beirut, Lebanon

September 2013 - Present

As a Lead, I am responsible for conception, design, and execution of innovative marketing and advertising campaigns for B2B and B2C. My duties include the creation of marketing concepts, control of social media, online and offline advertising, identity uplift, branding, packaging, stands design, booth design, leaflets, brochures, marketing materials design, gadgets, promotional items, vinyl design, magazine ads design. Also controlling & negotiating for quotations and supervising the execution of the design.
Also, I assist the Sales Team in achieving the established sales budgets, by creating promotional activities conducted with the assistance of the pharmacies (our main clients) in order to generate additional revenue, promote our brands and increase sales.

As a member of the CSR Committee at Holmed, I am responsible for defining and developing the Corporate social responsibility strategies which underpin a company’s CSR objectives; come up with ideas, then implement and coordinate a range of activities and initiatives which are designed to have a positive impact on the environment and local communities.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Senior Graphic Designer/ team leader

September 2011 - January 2013

Medora Group

Beirut, Lebanon

September 2011 - January 2013

Managing a copy center and responsible on a team of 3 other. We created creative designs and execute all kind of printing. I was responsible for quoting, designing, dealing with clients and suppliers, dividing the work between the employees. This work experience helped me understand the practical part of marketing design and work under stress in order to create a fast outcome.

Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Junior Graphic designer

September 2010 - June 2011

Fluid communication design

Beirut, Lebanon

September 2010 - June 2011

As an account manager, my responsibilities involved Design, design solutions, and execution which means the creation of all kind of printed marketing materials, packaging, branding, leaflet, event signage, print ads, T-shirt design, menus, art direction of photo shoots and catalog implementation.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Education

ESA BUSINESS SCHOOL

March 2019

March 2019

Master's degree, Marketing and communication

Lebanon

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions.

American university of science and technology

July 2010

July 2010

Bachelor's degree, graphic design

Lebanon

GPA (point): 3.3 out of 4

GPA (point): 3.3 out of 4

The Faculty of Arts & Sciences offers a graphic design program leading to a BA degree in Graphic Design. The purpose of this program is to train the student to combine technical expertise acquired through knowledge of computer graphics with the development of personal creative style. The program prepares students to work in various fields, starting with Print Media to Digital Media, by focusing on progressive conceptual thinking while stressing the standard of excellence in the development of design skills and refined vision.

Skills

B2C marketing
Expert
B2C marketing
Expert
B2B
Expert
B2B
Expert
Marketing
Expert
Marketing
Expert
Corporate Identity
Expert
Corporate Identity
Expert
Creative Work
Expert
Creative Work
Expert
PowerPoint
Expert
PowerPoint
Expert
adobe IIn design
Expert
adobe IIn design
Expert
adobe Photoshop
Expert
adobe Photoshop
Expert
adobe Illustrator
Expert
adobe Illustrator
Expert
Word
Expert
Word
Expert
Excel
Expert
Excel
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B
Expert
B2B
Expert
Marketing
Expert
Marketing
Expert
Corporate Identity
Expert
Corporate Identity
Expert
Creative Work
Expert
Creative Work
Expert

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Certifications
ESCP EUROPE
Jun 2018

Training
printing, and digital design in the house design depatment
Chmely and Chmely
Apr 2011