Marketing Manager
Best Rent A Car
Total des années d'expérience :18 years, 3 Mois
- Establish new line of business (Online) ( Booking Portal & Mobile Application )
- Managing social media accounts (Twitter, Snapchat, Facebook and Instagram)
- Content creation for different platforms
- Planning and implementing marketing campaigns (PPC, SMM, Display Ads &
Affiliate Marketing)
- Measure and report performance of marketing campaigns, gain insight and assess
against goals
- Evaluating customer research, market conditions and competitors data
- Media buying (Direct and Digital)
- Develop marketing budget
- Responsible for brand management and corporate identity
- Prepare reports, printed materials and board presentations
- Devising strategies to drive traffic to company website
- Improve conversion rate for different online channels
- Identify and reaches out to potential affiliates
- Search Engine Optimization
1. Manage Lease Sales Team
2. Prepare Lease and Spot rental annual Budget
3. Launch the IOL (Individual Operating Lease) line of business
4. Define retention and acquisition strategies for Lease business
5. Placing governmental and private bids in coordination with CEO
6. Develop sales and quotation system for lease business to be used by sales team and all related departments.
7. Develop policies and procedures for business development department (Lease, Spot and Fleet)
1) Creating annual digital marketing plan
2) In-house (Search Engine Optimization)
3) Marketing of different speciality vehicles, security and detection systems brands to the Iraqi market, such as ( Rosenbauer, Faun, Zetor, Iveco and more)
4) Strategic planning, development and management of corporate sites
5) Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
6) Design, build and maintain social media presence
7) Design sales kits for all group brands
1) Manage different elements of marketing mix
2) In-house (Search Engine Optimization)
3) Manage ongoing communication and distribution of content via social media channels
4) Web and graphic design
5) Analysis of client’s business to define needs and requirements
6) Developing online marketing plan
7) Account Manager for: Volvo Truks, DUN DUN Diapers, WHO, USAID, United Bank for Investment and Canyon Hotel.
1) Web and graphic design
2) Report all the department activities to the general manager
3) Prepare all quotations (web applications, printed materials, web design)
4) Event management
5) Account manager
6) System analysis
1) Metatrader (FOREX System) training and support
2) Creating website content
3) IT Support
Learned how to apply key digital technologies, tools and techniques and successfully integrate them within the overall marketing mix to meet organisation objectives.
B.Sc. In Information Systems, which includes Finance, Marketing, Management, Networking and of course programming languages as (Web Design "HTML", ASP, visual-C++…etc)
