Consultant
Moby Group
Total years of experience :20 years, 2 Months
- Launching a new strategic business unit. Overall responsibility for business planning leading to a full ownership of new digital business and the operations involved.
- Creation of business model and service concept for reaching Moby’s strategic goals in its key markets. Led the planning of all aspects of the business including value proposition, content offering, consumer revenue model, distribution, marketing, operations and pricing.
- Composed and presented financial projections for the business involving market growth estimates, customer acquisition and conversion rates, OPEX consisting mainly of digital marketing and sales, technical platform and personnel as well as CAPEX.
- Carried out an evaluation of technical platforms including the scope of their offering (ecommerce modules, CMS, frontends, SLA, etc.), pricing model and suppliers’ references.
- Product management for development of mobile applications and other customer-facing frontends. High-level planning of technical platform architecture and associated business requirements.
- Project planning and management for launching the new business. Establishment of project scope and tasks, timeline, responsibilities and costs. Managed the project with weekly project and stakeholder meetings, leading and monitoring the execution of activities.
End-to-end responsibility for digital consumer sales:
- Management of online business involving P&L and budget responsibility. Formulated annual action plans, sales targets and budget for the digital unit. Directed online sales and marketing activities to exceed revenue and EBIT goals, resulting in over +50% compound annual revenue growth from 2010 to 2012.
- Managed consumer market segmentation for online sales. Briefed internal marketing function as well as media and creative agencies on business objectives and monitored the execution of marketing activities involving TV, SEM, display, CRM and social media. Formulated a CRM strategy to manage acquisition, conversion and retention of customers.
- Overall responsibility for online and mobile application product portfolio and roadmap. Prioritised development projects and investments according to company strategy and estimated improvements in ROI. Supervised UX and product development teams developing the online shop.
- Established the process for measuring effectiveness of development efforts with web analytics KPIs, optimizing conversion rates and use of the shop. Analytics involved monitoring of conversions from different marketing channels to purchase process and eventually decision to purchase, Net Promoter Score with qualitative analysis of cause-effect relationships, number of users, frequency of visits and use of different sections and features of the website.
- Recruited and managed a team of 11 direct reports consisting of online product managers, development managers and content editors. Established operations by defining team responsibilities, workflows and initiating competency development plans.
- Strategic business development with telecom clients. Managed contract negotiations and established commercial models for strategic partnerships.
- Managed contractual and business relationships with suppliers and external service providers - including UX design companies, commerce platform providers and other technology vendors.
- Responsible for online consumer sales and development of associated websites and platforms. Managed product launches, promotions and online-only offers. Provided marketing objectives for the digital marketing team. Executed and optimised online sales activities.
- Managed online products catalog and pricing. Updated product information. Supervised pricing research to support price decisions. Screened and analysed opportunities for improving product profitability.
- Created forecasts and scenarios for online sales on an annual and rolling basis.
- Generated and refined requirements for the online sales platform. Prioritised new website features for development. Managed external vendors delivering UX and site design. Monitored effectiveness with Omniture Insight through web analytic KPI’s.
- Formulated and updated an product road map by soliciting input from internal and external stakeholders including customers, media sales, management, content acquisition, marketing and IT departments.
- Created financial projections for new online products, achieving buy-in throughout organisation.
Product manager for Sanoma’s online classified job listing:
- Responsible for website development for online recruitment service and related products.
- Defined business objectives for new products and features and created profitability calculations.
- Managed internal idea and concept portfolios, gathering stakeholder requirements and prioritising workflows for new services/features.
- Carried out ideation sessions and workshops internally and with external partners.
- Customer insight generation; including BtoB customer interviews and needs assessments.
- Measured user journeys and website usage with Google Analytics.
Strategy consulting, innovation management:
- Strategy consulting for managing innovation processes involving innovation strategy, ideation and concept development, management of R&D and new product development. Gained insight into key issues firms face when improving their innovation activities and executing product development projects.
- Led project teams in fulfilment of client/company goals, developing skills for coordinating work between internal and external experts in joint projects.
- Managed an international, A.T. Kearney lead project for developing an online innovation management tool. Responsible for the Nordic and Baltic sub-projects to create a web-based tool for benchmarking innovation management processes, including organising and leading training sessions.
- Managed evaluation projects and conducted quantitative/qualitative research on the outcomes of product development and R&D programmes.
- Planned, created and presented proposals for RFPs, acquiring key skills for BtoB sales.