Multi Channel Marketing Manager
MSD
Total years of experience :17 years, 11 Months
-Developing and implementing new innovative ways of communicating with customers through digital channels;
-Segmenting the market from a digital channel perspective and implement digital market activities;
-Reviewing the national and international development within the medical area and design future communication with customers within the Algerian health care system;
-Together with the brand team, integrating the Multi-Channel Marketing strategy for chosen products;
-Evaluating and implementing global digital initiatives;
- Acting as the organization´s representative in community projects and other public or social gatherings.
Product :
- Manage the Leading Premium Brand Le Chat
- Responsible of the marketing budget
- Mix Marketing
- Marketing Plan Elaboration
- Contribute in the development of the marketing calendar and ensure alignment with brand objectives
- Review Range Architecture (Main Brand + Brand Extensions)
- Brand vision
- Review current packaging and upgrade as per the brand vision
- Forecasting
Pricing:
- Responsible of the pricing strategy of the Brand
Communication:
- Develop the media plan (in coordination with MEDIA & PR)
- Development of thematic events Creative concepts (Review Creative, Copy and production of TV ads & Radio)
- Development and production of all brand communication materials ATL & BTL (TVC, Radio, trade briefs, POS, catalogues, etc)
Market Research:
- Lead all research projects, Ad- Hoc researches (Brand image, customer satisfaction, customer segmentation, stores shopper demographics etc)
- Brand Health & Communication Tracker (development and analysis)
- Understand shopper behavior and drive category insights and merchandising improvements
Distribution:
- Contribute in developping the Market structure
- Optimizing the merchandising
• Product Specialist for Caterpillar Machines (Quarry, Excavation, Paving & Waste)
• Marketing strategy elaboration
• Pricing
• Training & Motivating Sales force,
• Market Intelligence & Research
• Sales and Market Forecasting on SAP
• Regular negotiations with the manufacturer Caterpillar.
• Cost Controller for all Algerian Maersk’s Offices
• FACT RTP LINER SUPERUSER (SAP TECHNOLOGY): responsible of the implementation of a new system FACT (cost control system) in Algeria.
• Sourcing and prospecting new customers
• Maintain and develop current customer’s portfolio
• Ensure that freight rates and addons are priced according to tariff or Maersk’s commercial guidelines and KPIs following.
• Branch Manager Interim (coordination of Customer Service, Sales, KPIs following, Operations and Administration departments of both agencies)
• Responsible of Import Capacity for all Algerian ports
• Equipment Management (Positioning; system updates; KPIs following),
• Vessels Management (follow up vessel’s schedule integrity),
• Cost Controller
• In charge of the back office (Customs Manifest Preparation; Data Quality, Export Customer Service and Documentation; KPIs following)
• Responsible of Import Capacity for all Algerian ports (from last transhipment port to final destination).
