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samira Gebriel

Activation & Events Manager

British American Tobacco

Location:
Egypt - Cairo
Education:
Diploma, Growth Academy
Experience:
19 years, 3 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  19 Years, 3 Months   

January 2011 To Present

Activation & Events Manager

at British American Tobacco
Location : Egypt - Cairo
Handling and planning activations and events for BAT Egypt's portfolio. ( 4 brands)
- Kent
-Dunhill
-Rothmans
-Viceroy
Operating nation wide.
Built an activation academy more than 500 brand ambassadors.
Planning activation campaigns for each brand and coming up with innovative tools to attract consumers.
Handling and managing suppliers.
Monitoring my team while providing on the job Trainings.
- came up with the kentilicious gatherings and events concept.
- handling all launch events and consumer events.
Managing 6 caravans ( road show) operating nationwide.
- reaching and setting targets ( sales)
May 2010 To January 2011

Consumer relation manager

at British American Tobacco
Location : Egypt - Cairo
.Handled 5 consumer relation executives while each managed a team of 10 assistants. ( Kent platform) premium.
.Handled a team of 4 consumer relation executives. Each one of them had a team of 15 part time assistants. (Rothmans platform) value for money brand.
- handled events and launch parties for both brands.
- Project manager for the Dunhill consumer launch.
- managed consumer activations and summer campaigns for both brands.
March 2008 To May 2010

Consumer relation executive ( brand kent)

at British American tobacco
Location : Egypt - Cairo
Handled a team of consumer relation assistants. (10 people)
- on the job training for 1-2-1 communication.
-handled events for the brand team
- talked to smokers and made them try kent out of normal curtesy
-covered all on/ off premise outlets that had BAT brands.
- reported out of stock situations
- handled weekly reports/ status updates concerning competition
- supervising and monitoring kent summer campaigns.
February 2008 To April 2010

Soccer coach

at American university in Cairo
Location : Egypt - Cairo
Coached the American university women soccer team for almost two years.
Developing and coaching 35 women to become qualified soccer players for all soccer tournaments.

Challenge players and provide them with tactics that can make them win their opponents.
January 2008 To March 2008

Assistant Acting Coach

at CAMARABIA
Location : Egypt - Cairo
assistant for the acting coach. usually attend acting classes 5 days a week. help in all scenes. read the scenes and choose monologues for the actors.
February 2005 To October 2007

Assistant Marketing Manager

at Getrac for Training and Consultancy
Location : Egypt - Cairo
•Contacting the regular clients and informing new ones about the tailored and non tailored training programs at the company.
•Introducing the company to new markets.
January 2005 To October 2007

customer relation assistant

at British American Tobacoo
Location : Egypt - Cairo
British American Tobacco, KENT  Vogue, Customer Relation Assistant (Part-time)
•Identified Target Potential Consumers in different outlets.
•Developed a full database for targeted consumers.
•Convinced potential consumers to switch from their current brand and switch to Kent/Vogue.
•Supervised on the assigned outlets to check their stock level and re-purchase orders.
•Conducted consumer survey to identify habits & attitudes.

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
March 2010

Diploma, Growth Academy

at British American Tobacco
Location : Egypt - Cairo
Helps you to reach a good managerial position.
Get to learn everything about the organization in 2 years.
A solid career path.
Get to grow faster within the organization pipeline.
Candidates for the GA program were selected by top management based on a certain criteria followed by an assessment center and a panel interview.
February 2008

Bachelor's degree, Mass Communications

at The American University in Cairo
Location : Cairo, Egypt
-Bachelor of Arts, the American University in Cairo
• Major: Mass Communication (Integrated Marketing Communications)
• Minors: psychology  theatre
• Graduation Project: creating an advertising agency (DYNAMICS) that creates an awareness campaign about hepatitis C Virus targeting both the middle and the lower classes in Egyptian Society. The advertisements were both below and above the line. The ads were presented in English and in Arabic. All agencies entered a pitch for the HCV campaigns that they created. Dynamics won the pitch for Spring 07.
June 2003

High school or equivalent, high school

at The American International School
Location : cairo, Egypt
Graduated from High school with Honors.
Honors & Awards

• Most Valuable Player, AUC, Sports Department, 2007
• Most Valuable Player, AIS, Sports Department, 1999/2001-2003
• Most Outstanding Player, ISAAC Syria/Egypt, 2000/2001

Specialties & Skills

Quark and Photoshop

Public Relations

Shopper Marketing

Activations

Event Planning

Word Of Mouth Marketing

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Arabic

Expert

French

Intermediate

Memberships

Are you a member of any organization or professional club?
Your professional memberships provide an informative signal about your career aspirations, so add them!
Organization : American University Women's soccer team
Membership/Role : Team Capitan
Member since : February 2004

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