Total Years of Experience: 19 Years, 3 Months
January 2011
To Present
Activation & Events Manager
at British American Tobacco
Location :
Egypt - Cairo
Handling and planning activations and events for BAT Egypt's portfolio. ( 4 brands)
- Kent
-Dunhill
-Rothmans
-Viceroy
Operating nation wide.
Built an activation academy more than 500 brand ambassadors.
Planning activation campaigns for each brand and coming up with innovative tools to attract consumers.
Handling and managing suppliers.
Monitoring my team while providing on the job Trainings.
- came up with the kentilicious gatherings and events concept.
- handling all launch events and consumer events.
Managing 6 caravans ( road show) operating nationwide.
- reaching and setting targets ( sales)
- Kent
-Dunhill
-Rothmans
-Viceroy
Operating nation wide.
Built an activation academy more than 500 brand ambassadors.
Planning activation campaigns for each brand and coming up with innovative tools to attract consumers.
Handling and managing suppliers.
Monitoring my team while providing on the job Trainings.
- came up with the kentilicious gatherings and events concept.
- handling all launch events and consumer events.
Managing 6 caravans ( road show) operating nationwide.
- reaching and setting targets ( sales)
May 2010
To January 2011
Consumer relation manager
at British American Tobacco
Location :
Egypt - Cairo
.Handled 5 consumer relation executives while each managed a team of 10 assistants. ( Kent platform) premium.
.Handled a team of 4 consumer relation executives. Each one of them had a team of 15 part time assistants. (Rothmans platform) value for money brand.
- handled events and launch parties for both brands.
- Project manager for the Dunhill consumer launch.
- managed consumer activations and summer campaigns for both brands.
.Handled a team of 4 consumer relation executives. Each one of them had a team of 15 part time assistants. (Rothmans platform) value for money brand.
- handled events and launch parties for both brands.
- Project manager for the Dunhill consumer launch.
- managed consumer activations and summer campaigns for both brands.
March 2008
To May 2010
Consumer relation executive ( brand kent)
at British American tobacco
Location :
Egypt - Cairo
Handled a team of consumer relation assistants. (10 people)
- on the job training for 1-2-1 communication.
-handled events for the brand team
- talked to smokers and made them try kent out of normal curtesy
-covered all on/ off premise outlets that had BAT brands.
- reported out of stock situations
- handled weekly reports/ status updates concerning competition
- supervising and monitoring kent summer campaigns.
- on the job training for 1-2-1 communication.
-handled events for the brand team
- talked to smokers and made them try kent out of normal curtesy
-covered all on/ off premise outlets that had BAT brands.
- reported out of stock situations
- handled weekly reports/ status updates concerning competition
- supervising and monitoring kent summer campaigns.
February 2008
To April 2010
Soccer coach
at American university in Cairo
Location :
Egypt - Cairo
Coached the American university women soccer team for almost two years.
Developing and coaching 35 women to become qualified soccer players for all soccer tournaments.
Challenge players and provide them with tactics that can make them win their opponents.
Developing and coaching 35 women to become qualified soccer players for all soccer tournaments.
Challenge players and provide them with tactics that can make them win their opponents.
January 2008
To March 2008
Assistant Acting Coach
at CAMARABIA
Location :
Egypt - Cairo
assistant for the acting coach. usually attend acting classes 5 days a week. help in all scenes. read the scenes and choose monologues for the actors.
February 2005
To October 2007
Assistant Marketing Manager
at Getrac for Training and Consultancy
Location :
Egypt - Cairo
•Contacting the regular clients and informing new ones about the tailored and non tailored training programs at the company.
•Introducing the company to new markets.
•Introducing the company to new markets.
January 2005
To October 2007
customer relation assistant
at British American Tobacoo
Location :
Egypt - Cairo
British American Tobacco, KENT Vogue, Customer Relation Assistant (Part-time)
•Identified Target Potential Consumers in different outlets.
•Developed a full database for targeted consumers.
•Convinced potential consumers to switch from their current brand and switch to Kent/Vogue.
•Supervised on the assigned outlets to check their stock level and re-purchase orders.
•Conducted consumer survey to identify habits & attitudes.
•Identified Target Potential Consumers in different outlets.
•Developed a full database for targeted consumers.
•Convinced potential consumers to switch from their current brand and switch to Kent/Vogue.
•Supervised on the assigned outlets to check their stock level and re-purchase orders.
•Conducted consumer survey to identify habits & attitudes.
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