Natasha D'Souza

RMHC BC & Yukon provides a home-away-from-home for seriously ill children and their
families facing a medical crisis. It is a place of comfort, healing, and community. With our Forever and Founding Partners - McDonald's contributing to 25% of our fundraising revenue, we look to our community and supporters to fundraise the remaining revenue and support families from across British Columbia & Yukon.

• Managing an internal MarComs team as well as several agency partners and vendors (PR, Digital, Creative, Photography, Videography, Freelancers, etc.), establishing SOP's, OKR's and KPIs that contributed to the 11% increase in overall fundraising revenue and 18% increase in social media (2023).

• Achieved a 210% growth in funds raised compared to 2023 by leading the content and fundraising strategy for our Father's Day Fundraising campaign, resulting in increased resources for our organization.

• Led development and execution of our 40th Anniversary Marketing and Communications Campaign - RMH UNITED - with our Creative and PR Agency; establishing consistent 40th anniversary brand messaging, assets, content and design guidelines for both internal and external marcom initiatives.

• Collaborated with the McDonald's Canada team to increase McHappy Fundraising Revenue by 16% (LFL) through a strategic marketing & communications plan that focused on brand recall and awareness for this one day fundraising event.

• Concurrently driving the MarCom strategies for our $96million Capital Campaign that will help construct a new building, accommodating 75 additional families with sick children.

GTA is the Authorized and Exclusive Automotive Dealer for Aston Martin, Bentley, Bugatti,
Koenigsegg, Lamborghini, Lotus, Pininfarina, Rimac & Rolls Royce across Canada.

• Led Marketing and Communication strategies for 9 OEM brands across Western Canada, within Grand Touring Automobiles Group Banners, contributed to a 35% increase in revenue in 2020.

• Collaborated with Strategic Corporate Partner AMEX Credit Cards to create and implement a successful lead generation and test drive campaign for Lamborghini's Huracan STO dynamic launch (valued at CA$400, 000); Drove 47 test drive leads (new and acquired customers) delivering 15% conversion to sales in 2 days (2021).

• Pininfarina Battista (valued at CA$1.2million) Product Launch: Planned and Executed a private customer test drive event for Electric Vehicle (EV) Manufacturer Automobili Pininfarina at a luxury mansion worth CA$28million in West Vancouver. This strategic cross-collaboration created a compelling platform for customer communication by both teams, resulting in 45 HNIs(High-networth Individuals) attending the event, and a 12% conversion.

• Executed Western Canada's 1st test drive event for Rolls-Royce Cars North America, launching the Black Badge Ghost (valued at CA$480, 000) at the Fairmont Château Lake Louise (2021). We successfully hosted 50 high-net worth prospects over 2 days, and achieved a 20% conversion rate.

• Developed one-on-one relationships with PRO customers, understanding B2B consumer insights and the competitive landscape when it came to special pricing, account management and industry trends.

• I spent 10% of my time per week pursuing new businesses. For e.g. approached and worked with Thompson Rivers University's Trade School offering existing students and new graduates a 10% discount on their purchase when they signed up to become a PRO Customer.

• Quarterly training of remaining store associates about the PRO Program, running incentive schemes to push acquisition of new customers and conversion of existing customers.

• Planned and executed a robust marketing and communications strategy, including but not limited to a promotions, content, social media and events calendar for over 75+ INGLOT stores across Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman and Kuwait. I had 7 direct reports and a roster of agency partners, vendors and contractors - directly reporting to the General Manager and indirectly reporting to the SVP and CEO of the Group.

• Direct-to-Consumer Influencer Marketing: Planned and collaborated with Global Beauty Influencer Huda Kattan (@hudabeauty) to acquire new consumers in Saudia Arabia through her privately held Makeup Tutorial Sessions. Huda promoted select INGLOT Cosmetics products that generated incremental sales of 15% (through bounce back vouchers of a minimum spend), increased market penetration and increased our organic Instagram following by 22% within 3 months.

• Successful collaboration (from a marcom lens) with our Group Business Development team to win the bid for retail distribution rights of Ritual Cosmetics in 2014. The brand has become one of AG's flagship skincare brand.

• A strategic partnership with the Dubai Tourism Committee in association with the Dubai Shopping Festival, team INGLOT Cosmetics secured a booth at the Beauty District located within Dubai Mall (2016). Successfully planned and led a 3-day influencer event that drove store footfalls by +350%, conversions by +25% and social media growth of over 7, 500 followers across IG and FB in 3 days. During this event, I managed the development and design of our exclusive 'Fall in Love with Dubai' collection, from start to finish.

• Established a robust PR pitching, tracking and reporting process, along with building and strengthening media relations across Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman and Kuwait (aka the GCC). This led to a 275% increase in PR value for 2012.

• Planned and Organized a successful 3-day press tour in the UAE for Bollywood Celebrity, Salman Khan during the launch of his Non-Profit clothing label 'Being Human'. The press tour generated a 400% increase in PR value (LFL) between June - September 2012.

• Successfully increased placements of Splash Fashions and ICONIC products in publications across the GCC, by building and strengthening relations with editors, publishers, fashion assistants, etc. thus, generating a 150% increase in PR coverage (2013)