Account Director
Qatar Foundation
Total years of experience :24 years, 10 Months
Oversee a team of professionals in the design and implementation of strategic marketing and advertising campaigns on behalf of client, including managing project schedules and budgets, communicating effectively with senior client representatives, and expanding the vision of Al Shaqab through promotion, services and business development activities. Continuously generate public awareness, implement best practices, and engage stakeholders. Manage data collection and reporting. Design and implementing Media and Digital media campaigns, direction for website implementation and relaunching the new website, keeping update with industry trends and progress.
International Events:
Commercial Bank CHI AL SHAQAB Presented by Longines 2021
Longines Global Champions Tour (LGCT)
Global Champions League (GCL)
- Content Management Department/ Business Support/ Translation Services
- Working on company’s image and branding
- Designing and implementation of Social Media posts and strategy
- Drafting and Translating all Press Releases and Collaterals
- Launching the program campaigns including, Idea, implementation, PR and COMMS Strategy, Social Media Strategy and events organization
- Working on individual and corporate projects
- Managing a team project, external and advertising consultants
- Designing communication strategies
- Working on corporate identities
- Editing press releases, speech training
- Drafting policies and procedures for internal communication processes
- Delivering key messages
- Drafting website and collaterals contents
Planning and implementing internal and external communication strategies
Successfully managed the TII Awareness, MATS program and Language Center Digital Campaigns
Managing internal events, faculty talks, students’ orientation programs, workshops, Awards Dinners, photo sessions, etc.
Managing and liaising with account officers to produced institutes' collaterals and branding items
Building media relations, tailoring interviews, publishing editorials, press releases etc.
Working on building corporate identity, key messages and institution’s values
Writing and implementing communication policies and procedures
Arranged functions of and coordination between departments and TII pillars
Hosted students and clients and worked on orientation tours
Internal communication plan, motivating staff and project teams through positive thinking,
Helped in renovating institute’s website, launched digital campaigns, etc...
Managed TII major events, i.e. Signing Ceremony with University of Geneva, Fourth Annual Translation conference, Distinguished public talks,
Preparing all communication collaterals for validation committee with representatives of University of Geneva
Monitoring and liaise with PR and advertising agencies
Offering consultancy sessions for departments to help in projects from concept, sign offs, scope planning, implementation, execution, quality assurance, delivery and closure
Established a Lesson Learned internal mechanism to prevent future project delays, threats and risks
2011 Qatar Cool- Qatar
Corporate Communication Officer
Responsibilities
* Establish a corporate communication strategy
* Liaise with PR consultant
* Introduce, write and edit publications
* Preparations of events including, planning and implementation, ie sponsorships, seminars, conferences, exhibitions, trade shows as well as internal employee activities, internal functions
* Liaise with advertising agencies, production house and printing press
* Assessment on potential publications, sponsorships, etc
* Planning for Public awareness campaign and implementation
* Planning for department activities for the upcoming year, etc
Feb- 2010 Qatar Petroleum - QATAR
Finance Directorate- Privatized Companies' Affairs
Senior Public Relations Officer -
Responsibilities
* Establish a public relations department (work in progress)
* Planning a public relation strategy for the Holding Companies: Below The Line, Above The Line, Internal communication, events, publications, corporate films, professional photography and videography
* Responsible for events held by the company; complete preparation and coordination with external parties
* Implement policies and procedures for PR activities; Annual Report, Publications, Press Releases, Financial results Advertisements
* Responsible for liaison, communication and production with Advertising agency, artwork, concept design
* Implementing a Content Management System for companies website
* Consolidation of website contents for 4 previous years
* Liaison and coordination between Holding companies and their group companies PR departments
* Held most vendors communication and quotations
* Aided in preparation of tenders
* Perform all tasks given by senior management
2005-2008: SINAR sarl - LEBANON
Gypsum Boards Contractors & Paint Finishing
Assistant Manager
Responsibilities
* Carefully studied company's status quo and worked on creative concepts
* Successfully managed the re-start-up of the company
* Creating a new company image by enhancing company reputation (changing logo, company profile, elaborating company identity, conducting shooting sessions, etc)
* Implemented new policies and procedures
* Arranged functions of and coordination between departments
* Motivating staff and project teams through positive thinking
* Helped in acquiring new projects through eloquent communication and creative presentations
* Managing the event of launching the new Sherwin Williams Eco Friendly Paints
* Assisted managing director with clientele meetings, servicing, and brainstorming
* Held most vendors and suppliers, inquiry, orders, shipments etc
* Monitored projects from bidding, sign offs, scope planning, implementation, execution, quality assurance, delivery and closure
* Established a Lesson Learned internal mechanism to prevent future project delays, threats and risks
* Handled most of banking communication and banking related issues
Main projects.
➢ Mechref Country Club Villas
(Located at Mechref Environmental residential village)
➢ Platinum Tower
➢ Beirut Souks
➢ Four Season
(All located in Solidere area, down town Beirut)
2002-2004: Gérard and Co - LEBANON
Professional Photographic Center
Assistant Manager
Responsibilities
* Established an internal system based on project activity
* Systemized the daily operations of the company
* Held meetings with clients, introducing the uniqueness of equipments and professional art work of photographic layers
* Introducing creative thinking, story boards, and episodes
* Negotiating with clients, brainstorming and transforming a win lose situation into a win-win relation
* Follow through with suppliers, graphic designers, latest related field technologies
* Setting a real artistic photographic studio and offices reflecting company's activity
1996-2002: SUDEST sarl - LEBANON
Contacting & Information System
Assistant Manager
Responsibilities
* Systemized the daily work between office and site
* Implemented new control measures over procurements and site stocks
* Maintained all bookkeeping and projects progressive reports
* Succeeded in meeting deadlines and cutting costs
* Aided in research and presentations of tenders
* Surveyed all banking operations, loans, L/Cs, checking, etc
* Preparation of manager's agendas, travels, appointments, conferences
* Established proper filing and documentation system
* Acted as a liaison between the IT department offices in Beirut and Virginia Washington Major projects, BNPI (Beirut), FIAT (Italy)
1993-1996: Future Television - LEBANON News Department
Editor and Segment Director
Responsibilities
* Maintained all picture editing for 8 o'clock news
* Produced main documentaries of the renovation of Beirut
(This included original idea, research, script writing and location analysis, scenario, shooting schedule, editing rough cuts and final cuts)
* Directed and written various programs
➢ Special feature about the renovation of movie theaters in Beirut. "Le 7ème Art"
(This is a 45 minute feature about Circuit Empire, the biggest Cinema Circuit in Lebanon. Client Orientation, client video interview, cinematic filming approach, diversity of angles, nostalgic mood, research and archive, writing script, exquisite montage sequence and attractive feature trailer)
➢ A Series of 33 episodes on the history and architecture of Islamic Mosques in Lebanon. '3amara"
(Handling all contact with stakeholders, getting permission from related ministries, helping in script editing, shooting sessions, picture editing, rough cut and final cut)
➢ A hit musical program. "What's up Rock"
(Getting Production houses sponsorship for the program, communication with singers and performers, script writing, covering musical concerts and events, picture editing, rough cut and final cut)
(Special Recommendation from MTV Europe)
I have graduated with a 3.7 GPA
1989-1992: Lebanese American University (LAU) Faculty of Arts, Humanities Division - Beirut Campus BA: Bachelor of Arts in Communication Arts Radio/TV/Film/Journalism
➢ Worked for three years as a Student Assistant in the Chairman Office of the Humanities Division, Beirut Campus ➢ 1992 (Fall): Reuters, Beirut office Special training in writing and picture news editing ➢ 1992 (spring): Arab World Water Special training in water and environmental research in the Middle East region
1987-1988: Collège de la Sagesse Beirut- Clemenceau Campus Baccalaureate II: Philosophy emphasis (Graduated with distinction)