Director of Research
Market Research
Total years of experience :25 years, 2 Months
- Responsible for the team of researchers in the branch;
- Maintaining the confidence and cooperation of the branch members;
- Holding training courses and seminars for researchers
- Project Management:
- Preparing proposals based on client’s briefs and RFPs
- Suggesting methods to address the clients’ needs and objectives
- Developing / supervising preparation of research materials (recruitment screeners, discussion guides, questionnaires, stimulus materials….etc)
- Moderating In-depth interviews and Focus groups discussion
- Supervising the fieldwork activities
- Analysing data
- Writing analytical reports in both languages (Arabic and English)
- Proofreading of reports prepared by seniors
- Sampling and costing
- Writing recommendations
- Developing and conducting presentations
- Holding multiple projects in various capacities at any given time
- Handling multi-market projects
o Extensive knowledge and experience in the offered services: Qualitative Research- Quantitative Research (CATI, Face-to-Face, Intercept Surveys…etc)- Desk Research- Employee and Customer Satisfaction Research- Mystery Shopping- Opinion Polling- Editorial Analysis- Media Research- Pre and Post Campaigns Analysis- Ad Tests- Tasting Tests…etc
o Main Areas of Research: FMCG- Financial Institutes and Banking- Health Sector (Hospitals and Insurance)- Educational Sector- Food and Restaurants- Social Research- Transportation Sector- Retail and Real Estate- Media- Fashion Industry…etc
- Paying Weekly visits to Jails to check on the prisoners and assist them in getting repatriated
- Daily visits to General Security (Detention Camp)
- Following cases with the Insurance companies
- Representing the Embassy in the courts through Attending inquiry sessions and defending the Domestic Workers
- Coordinating with CARITAS and other humane organizations
- Preparing funerals and dispatch of Human remains
- Settling disputes between Sri Lankan Domestic Workers and Sponsors and Agencies
- Assisting Counsellor Employment & Welfare and First Secretary (Labour)
- Drafting formal letters to General Security, Ministry of Labour and Ministry of Interior Affairs
- Setting up appointments, attending meetings, interpreting and preparing minutes of meetings
- Translating letters and correspondence (Arabic to English and vice versa)
- Preparing monthly reports on activities carried out by the Labour Section
Reporter and Analyst
Special Representative to the Parliament
Mian contact with some Lebanese Parties
Contributed and prepared tens of articles, interviews (with MPs and various figures) and reports relating to diverse issues, be it on the political/ social & economic levels
Graduation Project B+ (Edited, Designed & Published a one single issue magazine – Al Manbar El Akhdar – with environmental interests) Special courses in photographing /Translation and Statistics Fluent in English & Arabic (spoken and written) Computer Literate in (Excel, Word, PowerPoint)