Marketing Communications Executive
American Spine Center
مجموع سنوات الخبرة :6 years, 8 أشهر
B2B - event management /marketing (business, corporate, and healthcare)
• Results-based marketing & communications tactics in Healthcare
• Patient relationship & coordination
• Organized health care and welfare events with big giants such as Amazon, Pepsi, Coca Coca-Cola, Dubai Courts, Baker-Hughes, MetLife, Gulf Extrusions, etc.
• Increased sales by 40% by attracting new patients through promotional sales campaigns and events.
• Facebook advertising, content development
Developing and executing yearly integrated communications strategies based on key campaigns - (internal and external communications) Communications and Marketing Strategies
• Thought leadership and content generation for Fintech procedures & information
• Media relations
• Data and insights evaluation
• New business development
• Developing case studies, whitepapers, press releases, newsletters and documents incorporating design practices for an information technology organization.
• Simplifying complex technical and financial products and services information for better staff training
• Content generation for technical documents highlighting uses of alternative mobile payments and payment gateways
Developing effective communication and marketing strategies in alignment with organization’s goals.
• Created social media and communications strategies for relationship building with patients.
• Conducted marketing activities using organization’s guidelines for promotions across different
platforms.
• Developing relationships with partners and agencies to promote the services and events.
• Assisting with the internal and external communications duties as needed.
Partnered with a non-profit organization through Northeastern University's Experiential Network to
complete a remote project.
• Performed initial client assessment and analysis to begin research process.
• Developed social media strategies to build presence on social media platforms in accordance with
organizational objectives.
• Created an outline for social media platforms to gain visibility and spread the word about the
organization.
• Recommended a guideline to assist the organization to use social media effectively to educate clients
periodically.
Managed all marketing and communication strategies for the company.
• Monitored corporate identity and managed the company’s brand.
• Collaborated with ad agencies and assisted in new product launches.
Set up a 3 - day flood relief camp to actively raise funds for flood victims.
• Collaborated in organizing events such as movie nights and sports matches' screenings to provide
entertainment at low cost.
• Participated actively in a beach cleaning project at Sea View, Karachi.
Focused course work: Cross-Cultural Communication, Human Resources, Social Media and Public Relations
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