Sanaa Al Habshi

• Attending Basel World convention every year to buy novelties, discuss new product launches and range performance review
• Set up & accountable for budgeting, OTB planning & delivering brand margins through the merchandise planning process
• Forecasted sales and OTB and product profitability to determine ideal strategies.
• Managed Orders based on performance & lead times and ongoing working with logistics to minimize costs
• Responsible for all communication in the market & work closely with marketing team to develop annual calendar & targeted campaigns to build brand equity, customer loyalty & increase sales
• Work closely with Area & Store Managers to enhance commercial performance, displays standards & brand guidelines
• Improved staff productivity through training, new product development and implementation of sales tools
• Development of Business Plans to acquire new Jewelry and Watch brands
• Initiated successful Liquidation plans while maintaining profitability and brand image
• Designed sales-driven incentive schemes and motivational plans to facilitate team objectives and achieve targets
• Worked closely with e-commerce team in the development and launch of company website including, product selection, collection of information and setting dedicated marketing plan

 Supervising BA Rotas in coordination with Sales Supervisor and Pharmacists
 Setting monthly Sell-in & Sell-out targets depending on seasons and channels
 Order, forecast and stock management
 Full responsibility of Brand’s P&L
 Developing and implementing sales and marketing strategies aligned with brand objectives while focusing on Distribution, Merchandising, Pricing and Promotions.
 Maintaining optimum availability levels at the trade with the right representation (planograms), right promotions and brand perception (Offtake, market shares, loyalty).
 Tracking brand’s discounts, rebates, & allowances Allocations per channel in conjunction with Sales Team and Principal.
 Market visits and Monitoring of competing brands performance, activities, and implementations, to evaluate current brand’s performance.
 Creating NPDs Launch plans and existing products relaunch plans, and evaluating ROI versus set KPIs.
 Ordering, and production of all POSM, as well as working closely with 3rd party agencies for events and implementations.
 Daily contact with Dubai Office for market updates, reports, news letter, promotions and cycles
 Monthly training cycles with pharmacists and Sales team
 Handling the brand distribution in 40 pharmacies in Kuwait and Sephora
 Indoor and outdoor marketing & communication activities and participation in many exhibitions
 Ensure proper visual merchandising and cycle plan implementation
 Negotiate for better visibility, shifts and sales opportunities
 Opening new potential doors as per brand guidelines

Achievements and Awards
 Best Turn Over per Door - Nuxe International Seminar, Athens 2017
 Stock cover from 20 M to 9 M
 Brand Sales growth with 12% above LY

 Daily contact with suppliers to finalize agreements, deals, updates and share monthly reports
 Identify assortment gaps with understanding of market demands and outsource accordingly
 Launching/Re-launching event planning for brand and sub-brand
 Productions: brand branding in head offices and salons, create brand printed materials with Arabized descriptions
 Responsible for all Brands PR with one agency handling the region
 Ensure standardization of Corporate Brand Visuals among 5 countries
 Contacting Social Media ambassadors or agencies to promote campaigns or give testimonials for the brands
 Create advertisements, advertorials and full brand campaigns with in-house designers
 Training the sales team to ensure right brand knowledge and high motivation
 Coordination on training events and workshops for customers to ensure brands influence and fun experience
 Ensuring right brand positioning by country depending on the market awareness
 Create new/existing Brand presentations, price lists, opening deals in a creative artistic way that matches the beauty industry
 Market visits to printing agencies, beauty retailers and salons
 Host regional trainers and potential suppliers from Europe for brand induction/training

 Daily contact with suppliers to finalize agreements, deals, updates and share monthly reports
 Launching/Re-launching event planning for brand and sub-brand
 Productions: brand branding in head offices and salons, create brand printed materials with
Arabized descriptions
 Responsible for all Brands PR with one agency handling the region
 Ensure standardization of Corporate Brand Visuals among 5 countries
 Contacting Social Media ambassadors or agencies to post ads for he brands
 Coordinate on training sessions for Madi Staff or Salon Hair Dressers. Prepare training materials
and all needed details for the training
 Ensuring right brand positioning by country depending on the market awareness
 Create Brand presentations, price lists, announcements, opening deals in a creative artistic way
that matches the beauty business
 Market visits to printing agencies, beauty retailers and salons

Production, Bakery and Sofi De France
THE SULTAN CENTER, Kuwait.
 Identify gaps and customer trends by segments by checking Marketing Insights Data on
customers, customer requests and Int’l Presentation Trends.
 Implementing the department strategy and Category plans, selecting brands and items, setting
the prices.
 replenishment orders and control warehouse inventory forecast.
 Supply-chain and operational policies and procedures development
 Monitoring economic performance of the departments/categories across store formats - sales,
gross margin, Profit & Loss - and consistency with the company commercial strategy.
 Pricing the items based on pricing guidelines and recommended prices.
 Setting targets and budgets for the departments across store formats

Production and Consumables Departments
THE SULTAN CENTER, Kuwait.
 Handling the Hot Food department (Hot meals), International Recipe (Cold Sandwiches and
Salads) and Sushi department.
 Selecting local suppliers for the best quality of raw materials. Negotiating cost price, discounts,
rebates, payment terms, etc
 Coordinating with other functions, Operations, Logistics as well as other areas in merchandise -
Privet Labels, Promo, Space Planning, etc
 Support other Fresh Food departments, Produce, Deli, Meat and Bakery in buying process
 Conducting market visits to assess competitive trends within their assortment, pricing,
promotional and presentation strategies in order to proactively maintain leverage over the
market.
March 2005
Merchandise Assistant - Consumables Department
THE SULTAN CENTER, Kuwait.
 Responsible for purchasing all the disposable items used in the stores and restaurants
(Shopping Bags, Trays and containers, MIS and stationary materials, P.O.S materials,
maintenance and sanitation, Uniforms, Bakery packaging and equipment, General store use).
 Negotiating deals with several manufactures and suppliers, whether local or foreign in order to
get items with excellent quality, lowest cost price and longest payment terms.
 Setting weekly Forecast for all the Consumable items, follow up between the warehouse and the
suppliers for on time delivery, ensure products are received correctly.
 Coordinating with warehouse to keep count of product delivery to retail stores.
 Maintain good business relationship with long-term suppliers, in order to get their maximum
support.
PROJECTS
 Implementation of Cuisine Royale bakery from Ireland and Europe in 10 of