سند Esteita

Establishing and leading the Marketing and Communications Dept. as a centralized function to support the Group and all business
units in operational growth. The purview of the dept. includes driving internal communications and engagement to support the
corporate culture, developing brand identities and collaterals, supporting external communications and marketing activities, and
overseeing the daily departmental operations.

Establishing and leading the Corporate Communications Dept. to support the transformational journey of the Group. This includes
initiating departmental SLAs and operating procedures, driving internal communications to build engagement and affinity, supporting
external comms with a focus on increasing brand equity, working with Employer Branding to ensure positioning as an employer of
choice, supporting and rolling out various engagement activities and overseeing the daily departmental operations.

Joined SANS during the transformation / corporatization period and supported in re-establishing & managing the communications
department & strategic plan for the year, revamping and developing internal & external communications channels, oversaw the
company re-branding, preparing annual engagement activities plan and worked closely with various departments on launching
strategic communications activities. Responsibilities also included supervising creative development of on-ground and digital
collaterals, internal & external event management, employee engagement activities to build affinity (seasonal, themed and culture
driven), as well as budgeting & finances for the department.

Working on external and internal communications for the company in order to promote a positive public image, control the dissemination
of information on behalf of Siemens, and support business activities. Responsibilities and tasks include developing effective corporate
communication strategies, managing internal communications (memos, newsletters, activities, etc.), drafting content (e.g. press
releases, letters) for mass media / company website / personal communications, organize initiatives and plan events (internal,
engagement & external), and collaborate with marketing professionals to produce copy for advertisements or articles.

Joined Tribal Worldwide in 2013 as a Digital Account Manager and was later promoted to Director. Representing the KSA division of
Tribal Worldwide, responsibilities include managing day-to-day tasks and client relationships, project management from initial briefing
to final delivery/launch, asset management, overseeing KSA billing & revenues, and supporting new business development, as well as
overseeing the social media team. Projects and jobs worked on include website & mobile app development projects (supervising UX &
UI development, overseeing creative implementation, and ensuring technical execution and launch), social media oversight (overseeing
the social media team / account including strategic development of communication platforms, rollout plan, moderation and creative development),
and online media campaigns (from initial briefing, strategic alignment, asset development and launch). Clients and accounts
worked on include STC digital ecosystem, Saudi Snack Foods (Pepsi Co) / Sony / VW / KAUST / Goody / JADWA Investment / National
Commercial Bank (NCB) / Lebara Telecom / Saudi Arabian Investment Bank (SAIB) / Tahakom.

Representing the KSA division of Tribal DDB, responsibilities include managing day-to-day tasks and client relationships, project management from initial briefing to final delivery/launch, asset management, overseeing KSA billing & revenues, and new business development. Projects and jobs worked on include social media development and branding, social media apps, website development & maintenance (from new & revamping existing), and online media campaigns for a range of clients in various industries.

A startup that addresses the unmet need for excellent car wash services and high quality car care products. The business grew by 55% within the first year of operation and had a customer base of 600 active customers.

• Led the expansion from concept to tactical execution over a four year period ending a business that saw a growth of average daily cars washed 30 to 50 with a 200% increase in price of services
• Conceptualized and designed branding and promotional materials for marketing campaigns and communications
• Sourced high quality materials and tools from suppliers in the U.S. and established a single sourcing agreement with Meguiar’s International (Saudi Subsidiary) for all the car care products to maintain consistency in quality as well as offering the best value added to our customers
• All Meguiars products were on display to convey transparency and strengthen our commitment to using top quality car care products
• Developed and executed a four month advertising campaign that include print and social media
• Our pricing strategy was based on our positioning of our brand as a high end car care specialist tapping into the upper middle class and high class customers through our commitment to quality
• Signed on 8 car clubs as customers in return for discounted services to all club members. All club members sponsored The Hangar logo on their cars, this lead to an increase in high end customer traffic of approximately 120% including high end exotics
• Created value deals targeting the average family man with pre-purchased vouchers that included free car washes, this created a large amount of word of mouth promotion and an increase in family sized cars of over 200% in 3 months

Reporting directly to GM of Marketing; roles and responsibilities were split between Public Relations and Enterprise Marketing Support.
As PR Specialist, my tasks include handling all events (corporate, engagement & external) including organization and coordination
between all parties involved (suppliers, venue, catering etc…), and all branding materials. In terms of communication; I maintained the
company website, oversaw the bi-monthly newsletter (text development - artwork - production & distribution), internal communication
within the company (announcements etc…), and external communication - preparing and implementing branding material as well as
any other marketing requirements.
I also provide marketing support for the Enterprise team including database preparations, event organization, design-work & production
from receiving a brief all the way to production, delivery and installation.

Creating headlines and copy for various BTL and ATL advertisments, writing TV and radio commercial scripts, editing and proofreading all English texts, writing and re-writing company profiles and corporate brochures, reviewing annual reports and shareholders publications, writing/reviewing service contracts and other various tasks. Main clients I have serviced include STC (Saudi Telecom), Tawuniya, BSF (Banque Saudi Fransi), Al Rajhi Bank, American Express, Obeikan Group, NAS Airlines, McDonalds and Kudu. Other clients and accounts include Red Sea Co, MS&L, El Seif Group, MESC, BAE Systems, Doux and various other clients. Additional responsibilities include taking part in IPO preperations, structuring marketing/advertising plans for campaigns and events, helping to organize events such as branch openings and exhibitions, as well as taking part in brain storming sessions and attending meetings, presentations and pitches where I am expected to present the English concepts to the clients.

Successfully established and managed and internet/network cafe, including managing the day-to-day running of the shop, purchasing equipment, arranging maintenance, dealing with suppliers, and managing shop finances. .

Arab News Daily - Arab News is the leading English newspaper in the Gulf region. My contributions included conducting interviews, doing research and writing articles for publication.

Duties included registering the company with the top hospitals in Riyadh city, followed by answering all materials requests for disposable goods and bidding on tenders as well as coordinating between suppliers and shippers to ensure delivery.

Duties included delegating several tasks such as scheduling meetings, arranging travel and accommodation (logistics), managing office resources, researching and registering suppliers, organizing the filing system as well as managing all incoming communications within the department.