Sana Atif, Research Executive

Sana Atif

Research Executive

Horwath Mak Executive Resourcing

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing/Human Resource
Experience
1 years, 0 Months

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Work Experience

Total years of experience :1 years, 0 Months

Research Executive at Horwath Mak Executive Resourcing
  • United Arab Emirates - Dubai
  • August 2008 to September 2008

• Received training for research on executive level candidates
• Screening and shortlisting of CVs
• Conducted research on client industries
• Built scenarios for contacting candidates
• Making calls to candidates

Internee - Corporate Communication & Business Development at Faysal Bank
  • Pakistan
  • June 2007 to July 2007

•Mystery Shopping
• Branch Survey
• Conducted monthly session with front desk officers placed in branches

HR Executive at Limton Group of Companies
  • Pakistan - Karachi
  • September 2006 to December 2006

•Shortlisting of candidates and conducting entry level interviews
•Writing job descriptions and making organograms
•Interacting with entire staff and forwarding their queries to management
•Maintaining current and previous employee records and updating their files
•Issuing letters to staff, conducting and checking employment tests
•Entire groundwork for HR department

Internee - Marketing Department (Retail Fueling) at Pakistan State Oil
  • Pakistan - Karachi
  • June 2005 to July 2005

•Major project on competitor analysis and awareness of Premiere XL petrol all over Pakistan
•Brand awareness of Pakistan State Oil

Internee - Customer Service Department at Faysal Bank
  • Pakistan - Karachi
  • June 2004 to July 2004

•Account opening and attending customers
•Maintaining and updating previous and current records along with routine tasks

Education

Master's degree, Marketing/Human Resource
  • at Institute of Business Administration
  • May 2008

•Wrote a report on Brand Analysis of Shan Masalas. •Compiled a research on customer service satisfaction for Faysal Bank against other competitors. •Prepared a report on recruitment and performance appraisal at TCS. •Assessed the Marketing Issues faced by the Fast Food Industry in Pakistan. •Prepared an Advertising Plan and a Marketing Plan for the Relaunch of Premier XL by PSO. •Studied the Buying Behavior Patterns of Graduate Housewives. •Conducted a market research on the Market Penetration and Market share of Mc Arabia. •Conducted a detailed analysis of Fishing Industry in Pakistan

Bachelor's degree, Marketing
  • at Institute of Business Administration
  • May 2006

Elective Courses: Consumer Behavior, Advertising, Brand Management, Industrial Marketing

Specialties & Skills

Services Marketing
MS OFFICE
EMPLOYEE RECORDS
ENTRY LEVEL
FRONT DESK
MARKETING
MARKETING DEPARTMENT
MS OFFICE
PREMIERE

Languages

Urdu
Expert
English
Expert

Memberships

Seminar Committee - Executive Students Forum
  • Member
  • January 2006
Dramatics Committee
  • Assistant Manager
  • January 2005
Literary Committee
  • Assistant Manager
  • January 2004

Training and Certifications

HR and Administration Skills (Training)
Training Institute:
Nadia Institute
Date Attended:
June 2009
Customer Care (Training)
Training Institute:
Nadia Institute
Date Attended:
June 2009