Copywriter
Fortune Promoseven
Total years of experience :14 years, 6 Months
• Attend briefing sessions and discuss brand footprint, selling
• Use consumer insights to create concepts, either working
• Develop 360-degree campaigns that cover all mediums (i.e. TV, Print, Radio, Outdoor, Digital)
• Present concepts to clients.
• Write full copy upon the concept approval by the client.
• Oversee campaigns through the production phase to the airing of the commercial.
• Managing factory stock and making sure minimum reserve is always present
• Conducting a yearly plan for our demand from foreign suppliers
• Negotiating offers and payment conditions with suppliers
• Following up with suppliers assuring on time delivery of goods
• Creating a new tracking system to follow up on all transactions
• Arranging shipping with the logistics department
• Brainstormed ideas and concepts for creative briefs
• Developed design concepts into art layouts
• Formulated the copy for advertisement campaigns
• Assisted in final work presentation to clients for approval
• Conducted a brand review to assess the brand positioning
• Performed competitive analysis to analyze where the brand stands in the market
• Researched data to identify the ideal audience and optimum methods of communication
• Analyzed consumer behavior to gain insight
• Turned consumer insights into marketing strategies
- Led five local chapters in five different universities (AUC, AASTC, AAST Alex, CU, GUC) towards one vision
- Set the country direction and develop a year objective
- Guided a team of five National Directors to coach local chapters and guide them towards organizational goals
- Regularly tracked and analyzed the success and health of the organization
- Developed a financial model for financial sustainability
- Shaped the organization’s culture to guarantee local alignment to the national office for maximum results
Course Content: - Advertising beauty make up - Fashion make up - Flawless skin - Precision eyes, lips and brows - No make up look - Creative make up techniques - Current fashion make up trends