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Sandra Sarieddine, Guest Service & Ticketing Specialist

Sandra Sarieddine

Guest Service & Ticketing Specialist·Coca Cola Arena

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 11 years, 11 months

Guest Service & Ticketing Specialist

December 2024 - January 2025

Coca Cola Arena

Dubai, United Arab Emirates

December 2024 - January 2025

• Supported Events Manager by updating calendars, tracking milestones, and maintaining OneDrive documentation, streamlining communication and ensuring on-time event delivery
• Facilitated invitations and guest registration through digital platforms, coordinating with cross-functional teams to ensure accuracy, streamlining ticketing for attendees and reducing wait times
• Coordinated VIP hospitality and logistics, adapting last-minute changes ensuring protocol compliance and service excellence
• Served as QC Representative for the Sports department, overseeing documentation, updating reports and risk registers ensuring compliance and audit readiness
• Streamlined ticketing operations by developing standardized checklists and workflows, improving event entry efficiency and reducing customer complaints
Company industry:
Entertainment
Job role:
Hospitality and Tourism

Event Specialist

October 2023 - January 2024

Ethara

Abu Dhabi, United Arab Emirates

October 2023 - January 2024

• Managed artist relations, technical riders, and backstage logistics for international performers
• Applied agile communication with the Department of Culture & Tourism protocol ofce, managing VIP and high-profle site visits with operations
• Utilized OneDrive to centralize workfows, streamlined approvals, and maintaining live documentation, reducing delays cross-team visibility
• Oversaw two high-trafc event zones, supervised event staf, managed on-site operations, resolving customer complaints and exceptional visitor experience
• Collected visitor feedback, operational data and guest insights for post-event reports, recommending improvements to future editions
Company industry:
Entertainment
Job role:
Hospitality and Tourism

Contractual Event Coordinator

September 2022 - March 2023

Al Sayegh

Dubai, United Arab Emirates

September 2022 - March 2023

• Coordinated deliverables, project timelines and adapting priorities addressing client inquiries, resulting in seamless execution
• Oversaw site readiness, identifying risks and escalating issues for immediate resolution, ensuring compliance
• Managed international artist operations by developing travel itineraries, liaising and securing cost effective accommodations, resulting in smooth arrivals and consistently positive feedback
• Directed a school art competition in collaboration with the Sharjah Commerce and Tourism Authority, boosting community participation and strengthening partnerships
• Negotiated with vendors and service providers by securing favorable terms, reducing event costs and an increase in overall event revenue through improved budget allocation and resource management
Company industry:
Events Management
Job role:
Marketing and PR

Event Coordinator

February 2019 - August 2022

Creative Hub

Dubai, United Arab Emirates

February 2019 - August 2022

• Worked in agile cycles with fabricators, ensuring customized installations completed on schedule for high-profile events
• Supervised procurement, production milestones and quality benchmarks across event partners
• Applied agile coordination overseeing venue scouting, attendee flow, and seating configurations, conducting rapid on-site adjustments resulting in crowd
management and smooth event operations
• Reduced overheads through alternate sourcing strategies and streamlined logistics, while maintaining high-quality event deliver
Company industry:
Events Management
Job role:
Marketing and PR

Administrative Assistant

August 2015 - June 2019

Al Sanawbar School

Al Ain, United Arab Emirates

August 2015 - June 2019

Supported daily school operations, staff coordination, and internal
communication
• Oversaw scheduling, logistics, and coordination for school-wide events, parent
interactions, and offsite activities in partnership with the admin team.
• Managed internal communications, including daily HR updates, email
handling, call responses, and resolution of enquiries from staff and parents.
• Maintained and updated operational records such as staff timesheets, student
databases, and administrative reports for leadership use.
Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Sales Associate

January 2010 - September 2013

Tifany & Co.

Dubai, United Arab Emirates

January 2010 - September 2013

• Delivered luxury experiences for VIPs and HNWI at fagship boutique, driving sales across bridal, and limited-edition collections through tailored
consultations
• Managed orders, coordinating with internal teams for customization, international shipping, after-sales support, ensuring alignment with global brand
standards
• Maintained luxury showroom standards, expanding client portfolios through targeted outreach and exclusive campaigns, driving retention and revenue growth
• Delivered expert guidance on diamonds and colored gemstones, educating VIP clients on craftsmanship, enhancing brand loyalty, driving high-value sales
• Collaborated with in-house service teams coordinating customization, repairs, and deliveries, meeting expectations of VIP clients
• Maintained Tifanys showroom presentation to global standards, ensuring fawless visual merchandising, product displays and packaging upholding the
brands iconic identity
Company industry:
Jewelry & Gold
Job role:
Sales

Education

Lebanese American University (LAU)

July 2005

July 2005

Bachelor's degree, Marketing

Lebanon

Skills

MS office
Intermediate
MS office
Intermediate
Vendor Management
Expert
Vendor Management
Expert
Client Service
Expert
Client Service
Expert
Guest Relations
Expert
Guest Relations
Expert
Event Management
Expert
Event Management
Expert
Project Coordination
Expert
Project Coordination
Expert
TIMELINES
Intermediate
TIMELINES
Intermediate
BRANDING
Expert
BRANDING
Expert
AGILE METHODOLOGY
Intermediate
AGILE METHODOLOGY
Intermediate
AUDITING
Intermediate
AUDITING
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MICROSOFT ONEDRIVE
Intermediate
MICROSOFT ONEDRIVE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
STREAMLINING
Intermediate
STREAMLINING
Intermediate
TIMELINES
Intermediate
TIMELINES
Intermediate
Administration
Expert
Administration
Expert
Guest Satisfaction
Expert
Guest Satisfaction
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Hospitality
Expert
Hospitality
Expert
Guest Service
Expert
Guest Service
Expert
Front Office
Expert
Front Office
Expert
Sales
Intermediate
Sales
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
VENDOR RELATIONSHIP MANAGEMENT
Intermediate
VENDOR RELATIONSHIP MANAGEMENT
Intermediate
BEST EXECUTION
Intermediate
BEST EXECUTION
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
DRAFT (BOILER)
Expert
DRAFT (BOILER)
Expert
OPERATIONS
Expert
OPERATIONS
Expert
FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS
Expert
FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS
Expert
PLANNING
Expert
PLANNING
Expert
REHEARSALS
Intermediate
REHEARSALS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
WORKFLOWS
Intermediate
WORKFLOWS
Intermediate
SOURCING
Intermediate
SOURCING
Intermediate
Vendor Management
Expert
Vendor Management
Expert
Client Service
Expert
Client Service
Expert
Guest Relations
Expert
Guest Relations
Expert
Event Management
Expert
Event Management
Expert
Project Coordination
Expert
Project Coordination
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Lean Six Sigma Black Belt Certifcation
Lean Six Sigma Green Belt Certifcation
Project Management Professional PMP® Certifcation
Certified Lean Six Sigma Green & Black Belt
PMP® – Project Management Professional (In Progress)
Training
PMP Training
PMI institute
Mar 2024
Show credentials