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Sandra Sarieddine, Guest Service & Ticketing Specialist

Sandra Sarieddine

Guest Service & Ticketing Specialist·Coca Cola Arena

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 11 years, 11 months

Guest Service & Ticketing Specialist

December 2024 - January 2025

Coca Cola Arena

Dubai, United Arab Emirates

December 2024 - January 2025

• Supported Events Manager by updating calendars, tracking milestones, and maintaining OneDrive documentation, streamlining communication and ensuring on-time event delivery
• Facilitated invitations and guest registration through digital platforms, coordinating with cross-functional teams to ensure accuracy, streamlining ticketing for attendees and reducing wait times
• Coordinated VIP hospitality and logistics, adapting last-minute changes ensuring protocol compliance and service excellence
• Served as QC Representative for the Sports department, overseeing documentation, updating reports and risk registers ensuring compliance and audit readiness
• Streamlined ticketing operations by developing standardized checklists and workflows, improving event entry efficiency and reducing customer complaints
Company industry:
Entertainment
Job role:
Hospitality and Tourism

Event Specialist

October 2023 - January 2024

Ethara

Abu Dhabi, United Arab Emirates

October 2023 - January 2024

• Managed artist relations, technical riders, and backstage logistics for international performers
• Applied agile communication with the Department of Culture & Tourism protocol ofce, managing VIP and high-profle site visits with operations
• Utilized OneDrive to centralize workfows, streamlined approvals, and maintaining live documentation, reducing delays cross-team visibility
• Oversaw two high-trafc event zones, supervised event staf, managed on-site operations, resolving customer complaints and exceptional visitor experience
• Collected visitor feedback, operational data and guest insights for post-event reports, recommending improvements to future editions
Company industry:
Entertainment
Job role:
Hospitality and Tourism

Contractual Event Coordinator

September 2022 - March 2023

Al Sayegh

Dubai, United Arab Emirates

September 2022 - March 2023

• Coordinated deliverables, project timelines and adapting priorities addressing client inquiries, resulting in seamless execution
• Oversaw site readiness, identifying risks and escalating issues for immediate resolution, ensuring compliance
• Managed international artist operations by developing travel itineraries, liaising and securing cost effective accommodations, resulting in smooth arrivals and consistently positive feedback
• Directed a school art competition in collaboration with the Sharjah Commerce and Tourism Authority, boosting community participation and strengthening partnerships
• Negotiated with vendors and service providers by securing favorable terms, reducing event costs and an increase in overall event revenue through improved budget allocation and resource management
Company industry:
Events Management
Job role:
Marketing and PR

Event Coordinator

February 2019 - August 2022

Creative Hub

Dubai, United Arab Emirates

February 2019 - August 2022

• Worked in agile cycles with fabricators, ensuring customized installations completed on schedule for high-profile events
• Supervised procurement, production milestones and quality benchmarks across event partners
• Applied agile coordination overseeing venue scouting, attendee flow, and seating configurations, conducting rapid on-site adjustments resulting in crowd
management and smooth event operations
• Reduced overheads through alternate sourcing strategies and streamlined logistics, while maintaining high-quality event deliver
Company industry:
Events Management
Job role:
Marketing and PR

Administrative Assistant

August 2015 - June 2019

Al Sanawbar School

Al Ain, United Arab Emirates

August 2015 - June 2019

Supported daily school operations, staff coordination, and internal
communication
• Oversaw scheduling, logistics, and coordination for school-wide events, parent
interactions, and offsite activities in partnership with the admin team.
• Managed internal communications, including daily HR updates, email
handling, call responses, and resolution of enquiries from staff and parents.
• Maintained and updated operational records such as staff timesheets, student
databases, and administrative reports for leadership use.
Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Sales Associate

January 2010 - September 2013

Tifany & Co.

Dubai, United Arab Emirates

January 2010 - September 2013

• Delivered luxury experiences for VIPs and HNWI at fagship boutique, driving sales across bridal, and limited-edition collections through tailored
consultations
• Managed orders, coordinating with internal teams for customization, international shipping, after-sales support, ensuring alignment with global brand
standards
• Maintained luxury showroom standards, expanding client portfolios through targeted outreach and exclusive campaigns, driving retention and revenue growth
• Delivered expert guidance on diamonds and colored gemstones, educating VIP clients on craftsmanship, enhancing brand loyalty, driving high-value sales
• Collaborated with in-house service teams coordinating customization, repairs, and deliveries, meeting expectations of VIP clients
• Maintained Tifanys showroom presentation to global standards, ensuring fawless visual merchandising, product displays and packaging upholding the
brands iconic identity
Company industry:
Jewelry & Gold
Job role:
Sales

Education

Lebanese American University (LAU)

July 2005

July 2005

Bachelor's degree, Marketing

Lebanon

Skills

MS office

Intermediate

Vendor Management

Expert

Client Service

Expert

Guest Relations

Expert

Event Management

Expert

Project Coordination

Expert

TIMELINES

Intermediate

BRANDING

Expert

AGILE METHODOLOGY

Intermediate

AUDITING

Intermediate

COLLABORATION

Intermediate

COORDINATING

Intermediate

LOGISTICS

Intermediate

MICROSOFT ONEDRIVE

Intermediate

OPERATIONS

Intermediate

PLANNING

Intermediate

STREAMLINING

Intermediate

TIMELINES

Intermediate

Administration

Expert

Guest Satisfaction

Expert

Microsoft Office

Expert

Hospitality

Expert

Guest Service

Expert

Front Office

Expert

Sales

Intermediate

EVENT MANAGEMENT

Intermediate

CUSTOMER SERVICE

Intermediate

MARKETING

Intermediate

INTERPERSONAL COMMUNICATIONS

Intermediate

TEAM LEADERSHIP

Intermediate

MANAGEMENT

Intermediate

CONTRACT NEGOTIATION

Intermediate

VENDOR RELATIONSHIP MANAGEMENT

Intermediate

BEST EXECUTION

Intermediate

PROJECT MANAGEMENT

Intermediate

DRAFT (BOILER)

Expert

OPERATIONS

Expert

FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS

Expert

PLANNING

Expert

REHEARSALS

Intermediate

COMMUNICATIONS

Intermediate

WORKFLOWS

Intermediate

SOURCING

Intermediate

Vendor Management

Expert

Client Service

Expert

Guest Relations

Expert

Event Management

Expert

Project Coordination

Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Lean Six Sigma Black Belt Certifcation
Lean Six Sigma Green Belt Certifcation
Project Management Professional PMP® Certifcation
Certified Lean Six Sigma Green & Black Belt
PMP® – Project Management Professional (In Progress)
Training
PMP Training
PMI institute
Mar 2024