Sanduni Kulatunga

• Conceptualise and execute communications strategy to support the roll out of product/demand generation programs, promotions, advertising, digital marketing, events and seminars.
• Media relations- proactive communication, distributing press releases, organizing press conferences and media tours and securing speaking engagements.
• Conceive and implement digital marketing programs- email marketing, social media, campaign tracking and analysis, competitor intelligence
• Management of all internal communication platforms- supporting HR with recruitment, team building initiatives, internal newsletter, collaborate with cross functional teams for employee appreciation week.
• Brand development and positioning-thought leadership, partnerships with industry and professional associations, sector focus communications, amplify and leverage global partnerships to create local relevance, monitor the and maintain service points and delivery vehicles to global branding guidelines.
• Sustainability- Creating a diverse workplace through annual volunteer day, press releases on carbon efficiency assessment, implement and manage annual volunteer day, compile customer presentations on carbon neutral shipping, customer communications on earth day, world water day
• Brand Marketing- communications on new product launches, viral campaigns to increase footfall and conversion for service points, collateral development,
• Budget management and monitoring- prioritizing marketing plan, allocating funds from AP&P, evaluating actual vs budgets.

• Trade show, conference and expo support- showcasing the products of Furni Fits at local and regional events, communications to stakeholders.
• Gather customer feedback and work with the product development team to ensure customers requirements are prioritised on the product development roadmap.
• Consumer campaigns-Driving all product based and generic activation, retention and up sell focused marketing programs, email marketing, seasonal offers.
• Sales support- collateral development, training sales executives for customer presentations, monitoring quality of calls for customer inquiries and complaints.
• Strategic alliances- partnerships with non profit organisations, educational establishments and other associations to supply trophies and furniture.
• Retail management- store architecture, POS& shop equipment, visual merchandising, electronic content, digital signage

• Responsible for formulating and implementing communication plan to create awareness and increase sales for International Student Identity Card
• New business development- event marketing for schools and other institutes, special offers for customers introducing new applicants
• Analysing the needs and purchase behaviour of the target audience and sourcing potential benefit providers.
• Strategic alliances- to maximise sponsorships and benefit providers for the discount cards.
• Experiential marketing- selecting a sample of potential customers to use the International Student Identity Card for a selected period and highlight their experience as brand ambassadors through blogs and other social media platforms.

• Head of Accounts, senior representation at client brainstorms and meetings, training & development and overseeing work of new recruits, commitment to cost control. Delivering specialized knowledge & organic growth on assigned accounts, identifying and winning new business.
• New business development- exploring private sector, governmental and non profit organisations to provide expertise on effective media strategies and thought leadership positioning.
• Brand Marketing- managing product sampling for clients, new product launches, guerilla marketing, event management.
• Networking - maintaining and building contacts, maintaining excellent client relations, coordinating with writers/translators/suppliers for PR and events;
• Knowledge Capital - Knowledge of news/current affairs in relation to clients' industries & government policies which could impact clients businesses; knowledge of the media - print, electronic & social - sections, columns, types of featured or software content, knowledge of media in terms of what is most recommended/valuable for assigned clients.
• Corporate communications- helping clients create enduring reputations and sustain corporate value through partnerships with stakeholders, pitching for accolades and recognitions, financial communications.
• Internal communications- address employees at all levels, internal newsletters, cross functional team initiatives.
• Media Relations- providing fact sheets, organising media familiarisation meetings for new businesses, distributing thought leadership articles and press releases, securing interviews.