Account Manager (Marketing)
Care Direct Middle East
Total years of experience :11 years, 11 Months
o Key Clients: Procter & Gamble (P&G), Reckitt Benckiser, Kellogg's, Beiersdorf, COTY - Adidas & Rimmel, Bel Groupe, Sanofi-Aventis, Heinz, Fisher-Price, SCA Hygiene, Himalaya, Corine de Farme, Palmer's, VLCC, Dabur, Sudocrem, Cells 4 Life (MedCells), Filetti
o Countries of Execution: KSA, UAE, KWT, OMN, QTR & BHR.
o Managing and mentoring a team of two.
o Plan and execute BTL marketing campaigns, Direct-to-consumer marketing activations, and other brand building activities based on the requirement of the client within the allocated budget to boost sales and obtain effective results.
o Working closely with the Project Management teams across gulf countries to implement the marketing activities for the brands and monitor the progress of project, quality of execution and relevant reporting to the client - across AP.
o Implementing and supervising Direct-to-Consumer activities for brands.
o Ensuring the brand communication is in line with the brand’s overall marketing communication and is appropriately delivered to the consumers by the team on-field.
- Execute various marketing programs for FMCG Companies (clients) to strengthen the brands’ equity.
- Prepare new marketing proposals/plans for clients as and when required.
- Develop & run marketing strategies/campaigns for various FMCG brands.
- Plan the project within the budget allocated by the client for marketing activities in order to improve the sales of the brands.
- Liaise with Project Management teams to align on progress of project, quality of execution and relevant reporting to the client - across Arabian Peninsula.
- Meet clients and follow-up on projects.
- Perform face-to-face presentations on project updates.
- Maintain all Client records with all projects per client.
- Prepare and maintain all project reports with qualitative feedback, recommendation etc.
Conduct Market Research, Internet reach; build contacts and databases of health service providers.
- Creating alliance with Hospitals, Independent Doctors.
- Creating products (health packages/ vouchers) for NHO Card holders.
- Communicating NHO products to the Hospitals empanelled with NHO.
- Maintaining and developing relationships with Hospitals and Independent doctors across India via. Telephone calls and emails.
- Implemented online marketing campaigns through social media to improve the company's sociat presence
- partial implementation through SEO, Research and implementation of Zoho CRM
Gained understanding of the management aspects of an organization. Modules: Business strategy, Marketing, Economics, Organizational Behavior, Network Security, Supply chain Management, UML, Information Security, s/w proect and quality management, SQL, IT Strategies, Leadership and change management, IT Project Management.
understanding of software engineering, Java, C, SQL, network security, DBMS,