Sanjay Deka

Role
• Managing 7 Sales Officers, 25 Distributors, 2 Super Distributors, 2 Super Stokiest and 45 DSM s .
• Spearheaded Sales and Distribution Management in GT for Non Food portfolios like Dishwash, Detergent, Bathing Soap, Aloevera Gel, toothpaste, shampoos, facewash etc.
• Driving the KPIs like Primary, Secondary and streamlining of remittance plan of the DBs with monthly forecasting
• Generating revenue through driving VA portfolios and identifying and penetrating the new avenues of trade and focusing on logistics management
• Micro level planning of launch of any new product and analyzing the repeats.
• Financial Analysis of the DB.
• Working for all round development of the team through Training and Development program

Highlight:
• Leading a turnover of INR 4 Crores per month
• Handling the Largest territory in terms of Turnover in Eastern Zone
• Ranked 2nd in FY 2021-22, FY 2022-23 in Eastern Zone against Target Vs Achievement and 1st rank interms of Growth Over LY
• All Distributors are being on boarded in billing software named BPOS and rolling out the same at the market level within the time
• DSM- Sales Force App has been successfully rolled out across the region.
• Penetration of Patanjali Non Food portfolios in the challenging areas like Meghalaya and Manipur where the acceptance of the portfolios were very minimal prior to the appointments of Distributor, Super Stockiest and Sub Distributors
Roles with cross functional teams Supply Chain and Logistics
• Ensure timely inwarding and outwarding of stocks from Factory, CFA & Super Distributor
• Timely Delivery and Movement of stocks
• Stock allocation
• Stock management in CFA, Super Distributor
• Reverse Logistics from Distributor point Finance
• Timely advance remittance from the Distributor and Super Distributors
• Coordination with finance team of Company and Super Distributor for Timely Settlement of claim