Strategic Planning Director
Fortune Promoseven
Total years of experience :32 years, 2 Months
Develop strategic plans and implement tactical actions utilising marketing toolset, comprising social media, digital assets, product development, market research, and through-the-line communications by establishing highly empathetic long-term relationships with senior clients’ personnel, generating top-line growth for brands. Originate and execute successful strategic initiatives and proactive ideas such as branding for Al Rajhi Bank, and Jumbo 5 promotion for AJVA Ford etc. that achieved bottom line results. Drive strategic initiatives and render expert-level guide-lines for the development of long-term growth plans and profitability goals within the agency/current employer. Analyse and endorse emerging industry trends, expansion opportunities, competitive threats, and evaluate promotion performance. Oversee and examine brand performance reviews, communicate results to top management, and devise strategies based on reviews.
Selected Contributions:
Led business development functions of various brands, including Al Rajhi Bank, EmiratesNBD, STC (Saudi Telecom Company), Aspire Zone Foundation, Qatar Olympic Committee, Saadeddine Pastries, and X-cite Electronics, enabling agency to become #2 largest agency in country and securing more than $20M revenue for agency over past three years.
Directed and rationalised development of digital practice within agency, flourishing digital businesses such as Al Rajhi Bank, Doux Poultry, AJVA Ford, and many more.
Strategised and aligned development process of prestigious websites such as vat.gov.sa, and kingdom.com.sa.
Conducted coaching sessions for Qatar university students within agency to generate better insights into a closed Qatari society as well numerous training sessions for clients to enhance skills in strategic planning, digital analytics.
Streamlined new client’s acquisition and business development process in both Qatar and Saudi Arabia since 2011.
Launched multiple products such as AlSafi Danone Danette (dairy based dessert), re-launched Activia Laban (drinkable yoghurt), and new credit cards
Started my digital journey. Learnt Internals of Unix and C. Self-taught how to build websites and track growth metrics.
Increased investment returns by leading and ensuring portfolio growth of beer brands, including Heineken, Tiger, Sol, Carling, Caffreys, Almaza, and Kingfisher across UAE, Qatar, and Bahrain. Launched one way five litters draught keg and managed significant challenges associated with the promotion. Enhanced the operational efficiency by restructuring and managing 810 outlets in Dubai and Northern Emirates. Gathered important brand data by performing regular market research studies. Created and implemented custom brand management plans for each product and submitted updated summaries on brand exposure to management each month. Conceptualised and executed promotions activities to create brand awareness and enhance sales volume. Identified new products from global portfolio to launch in the country. Developed and maintained strong working relationships with vendors and distributors to get critical input on the product portfolio and rationalise implementation process.
Selected Contributions:
Raised 10% outlets sales and 4% volume by launching Heineken Extra Cold in Dubai on-trade across 150 outlets.
Achieved 10% market growth compared to average of 4% in previous year by launching Tiger beer in Bahrain.
Created global best practices and implemented tactical action plans through the launch of biggest every UEFA linked Heineken Champions League promotion in UAE.
Education and Credentials
