Marketing Executive
Saud Bahwan Automotive LLC
Total years of experience :21 years, 2 Months
Steering complete array of marketing and brand management operations thereby ensuring good showroom walk-in and achievement of sales targets of the region.
Developing budget, quarterly plans, promotion and overall marketing campaigns for Ford & Lincoln
Organising events like Sales & Marketing Conferences, Quarterly/Annual Business Meetings,
Planning and Execution of Showroom Merchandising to ensure integration of Product Promotion Communication Programs.
Responsible for conducting consumer engagement and brand activation programmes targeted at specific customer segments
Work with agency to develop & implement all ongoing advertising activities for Channels - Mobile, Websites, Radio and Print media.
Define & manage all market research activities
Prepare communication briefs (advertising, event & sales promotion) in close co-operation with marketing and sales colleagues
Organize press conferences, product launches, motor shows, etc
Work with the advertising agencies to deliver brand/product campaigns within the allotted budgets
Responsible for forwarding quarterly plans and Monthly Marketing activities to Ford.
Regularly visiting branches for coordinating Test Drive activation, POS installation, Display arrangements etc.
Preparing and forwarding Marketing expenses with detail statement, Invoices and supporting documents/ images to FME for Marketing claims
Plan and Execute Digital Marketing campaigns for Ford & Lincoln products and sales promotion campaigns.
Coordinate and track campaigns for Ford & Lincoln across various social media channels.
Lead communication liaison for the Ford Oman and Lincoln Oman website maintenance / issues between marketing and technical groups.
Executive - Planning & Operations (Vehicles)
Working with Saud Bahwan Automotive, a leading automotive group in Oman (dealer for Toyota, Lexus, Ford, Kia, Daihatsu, MAN, HINO, Yokohama, etc) from 2007 to till date, under Ford franchise in Planning & Operations (Vehicles)
* Preparing Sales report - Salesman wise compilation, sold available compilation,
* FMC sales reporting, contribution & deviation report etc. Monthly sales incentive scheme evaluation, preparation & disbursement.
* Production/ shipment follow-up with FMC. Domestic/ export Price working. Location/ Team/ Model wise Margin analysis.
* Survey of vehicles arrived in Port for miss built/ misplacement and forwarding the report for claiming from principal/ insurance. Forecasting / preparing budgets & conducting variance analysis.
* Formulating annual budgets and conducting variance analysis to determine difference between projected & actual results.
German Motors, India, Kannur, Kerala Sep 2005 - Mar 2007
Accounts Officer
Worked with German Motors, dealer for GM vehicles.
* Experienced in handling day to day financial operations and Banking.
* Calculation & payment of statutory obligation like sales tax, service tax, TDS, PF, ESI etc.
* Maintaining punctuality records.
* Experienced in Secretarial works and supports to senior level officers.
* Evaluating internal control systems and preparing reports to highlight shortcomings and implementing necessary recommendations.
* Relationship management with the banks for discussing the terms and conditions of the overdraft facilities.
2
KTC Automobiles Pvt. Ltd, India, Kannur, Kerala Mar 2003 - Sep 2005
Accounts Asst.
Worked with KTC Automobiles Pvt. Ltd (Automotive dealer for Hyundai, Ford, Mitsubishi, Honda etc) as Accounts Asst.,
* Duties included maintaining books of Accounts, Cash book and Banking.
* Preparing all the ledger Accounts and maintaining Receipt & Payment vouchers
* Bank & Branch reconciliation.
Bachelor of commerce specialized in Marketing, Management Accounting , Costing etc.