Marketing & Communications Director
Home of Performance
Total years of experience :10 years, 5 Months
- Spearhead strategic planning initiatives, guide the development and execution of innovative marketing strategies tailored to the unique demands of the MENA market
- Position the agency as a market leader through visionary strategies that result in award-winning projects and industry recognition
- Lead brand development efforts, creating and enhancing brand equity through impactful positioning, messaging, and visual identity
- Orchestrate comprehensive marketing communications campaigns across digital and social channels ensuring a consistent and compelling brand voice
- Utilize data-driven insights to refine and enhance digital marketing campaigns, consistently achieving high levels of performance
- Develop and execute social media and email marketing strategies, fostering brand awareness and engagement across relevant platforms
- Conceptualize and execute high-impact events that showcase the agency's capabilities and strengthen client relationships
- Lead PR campaigns that garner positive media coverage, contributing to the agency's reputation as an industry leader
- Ensure the creation of high-quality, engaging content through whitepapers, blogs, and podcasts that reinforce brand identity and capture the attention of target audiences
- Instrumental in driving business growth through marketing automation, successful project delivery and client satisfaction
- Manage and mentor cross-functional teams, fostering a collaborative and innovative work culture
- Demonstrate a results-driven mindset, consistently exceeding marketing KPIs and contributing to the agency's overall success
- Directed strategic planning initiatives for key client accounts, aligning digital strategies with overall business objectives in the MENA market
- Managed client relationships, serving as the primary point of contact and ensuring client satisfaction through effective communication and collaboration
- Orchestrated performance marketing campaigns, leveraging Google Ads, Meta (Facebook and Instagram), and other digital channels to drive targeted traffic, leads, and conversions
- Utilized data-driven insights to optimize campaign performance, ensuring maximum ROI for clients
- Developed and executed lead generation strategies, implementing tactics that effectively captured and
nurtured leads through various digital channels
- Implemented A/B testing and other optimization techniques to enhance lead generation efforts
- Led content development initiatives aligned with brand messaging and digital marketing strategies
- Elevated brand awareness through engaging and targeted content across various digital platforms
- Utilized data analytics tools to measure and analyze campaign performance, providing clients with actionable insights and recommendations for continuous improvement
- Contributed to the success of award-winning projects, showcasing the agency's capabilities and driving client satisfaction
- Identified upsell and cross-sell opportunities, contributing to the growth of client accounts
- Collaborated with representatives from Google, Meta, and other digital platforms to maximize campaign effectiveness and continuously stayed updated with current digital and market trends
- Responsible for creating the entire corporate branding and marketing strategy of the business from the ground up
- Developed the company portfolio, establishing a distinctive brand identity and ensuring a cohesive
representation of the business
- Orchestrated the development of the corporate website, including the design, content creation, and
optimization of the user journey experience
- Formulated a comprehensive 360-degree branding and marketing strategy to drive business development through lead generation and brand recognition
- Consistently optimized CRM efficiency through A/B Testing, periodic automation, and synchronization testing to ensure accurate data capture
- Designed phased marketing campaign roadmaps to optimize inbound marketing attributes and enhance overall campaign effectiveness
- Developed design concepts and creative graphics for social media, emailers, website, and various other mediums to maintain a visually appealing brand image
- Created strategic landing pages tailored for digital and email marketing campaigns to optimize user
engagement and conversions
- Developed content for press releases, social media, website, email campaigns, blogs, and marketing collaterals, ensuring a consistent and compelling brand voice
- Analyzed collected data and performance metrics to evaluate campaign success, fostering data-driven decision-making
- Led strategy planning and execution for multi-lingual regional and international digital marketing operations
- Spearheaded brand awareness and lead generation initiatives through digital platforms (Google Ads, Social Media & Email) across all sales verticals and service portfolios
- Developed and executed comprehensive digital marketing strategies for the company and its sub-divisions
- Oversaw all digital assets, including websites, landing pages, and social media channels
- Strategized buyer personas and structured target audiences across geographies based on defined marketing objectives
- Ensured efficient lead capture and nurturing processes, implementing lead quality checks to enhance overall campaign ROI
- Optimized CRM efficiency through automation, ensuring seamless synchronization with campaigns for efficient data capture and usage
- Developed and published social media content across various channels, maintaining a consistent brand presence
- Created content for websites, landing pages, email marketing, blogs, and developed scripts for all video marketing operations
- Optimized operations by measuring traffic quality, conversion metrics, lead flow through the sales funnel, and utilizing analytics tools
- Identified the latest trends and technologies influencing the industry, implementing growth marketing strategies accordingly
- Responsible for multi-channel marketing and corporate communication operations across the GCC
- Oversaw the company's corporate identity and brand tonality across all communication channels, with a focus on B2B marketing, brand management, event marketing, CRM, and customer support
- Developed and executed marketing strategies for the company and various departments in alignment with overall objectives
- Executed digital marketing, social media marketing, product marketing, email marketing, and event marketing to enhance brand awareness and lead generation
- Developed marketing and CRM process documentation, optimizing internal operations through A/B testing and continual improvement
- Led strategy development and project management for the company's official website revamping, including content creation, design strategy, user journey mapping, SEO, and PPC
- Managed end-to-end planning, organization, and execution of on-ground event marketing projects across the GCC, including roadshows, seminars, conferences, workshops, and exhibitions
- Developed content and oversaw the design process for corporate marketing collaterals such as product brochures, e-books, presentations, proposal templates, email marketing templates, and branding playbooks
- Collaborated with CLM team to monitor task deliverability and executed plans, and worked closely with the CS team for effective communication and response-data analysis
- Liaised with marketing and corporate teams of both public and private sector entities for executing joint projects
- Developed strategy and managed projects for corporate CSR and other endeavors
- Worked closely with global partners and clients to enhance product marketing effectiveness
- Developed and executed an efficient social media marketing campaign for the e-commerce platform
- Conducted market research to understand customer behavior and evaluate competition
- Devised strategies to meet competition and enhance brand development
- Created website, blog, newsletter, and article content to boost brand awareness
- Structured promotional activities to engage consumers and drive sales
- Liaised with the technical support team to increase platform visibility and enhance customer satisfaction
- Conducted market research and evaluated competition for the company's product line
- Oversaw relationships with stakeholders to maximize revenue opportunities for the sales team
- Crafted marketing plans and strategies to enhance business value and profitability
- Established long-term customer affiliations through efficient client-service management
• Providing customized IT solutions suiting the client’s business by gaining deep insight through client relations • Meeting monthly/quarterly targets via credible, long-lasting clients
• Devising and implementing sound business strategies /promotional programs so as to explore new markets and clients
• Maturing leads and converting them into identifiable sales opportunities
• Building a solid and reliable sales pipeline that can progressively materialize in sales
• Coordinating and managing a team involved in client acquisition
• Adapting and formulating viable approach according to business situation
• Executing quick fix strategies and negotiations for client deals
• Closing business partnership deals resulting in long-term affiliations with partner companies
• Project management of web and mobile app development projects with the technical team
• Assisting on Investor Profiling campaigns to seek funds to aid company’s expansion plans