Account Director
Impact BBDO
Total years of experience :5 years, 6 Months
Clients Handled: Etisalat, ADNIC, ADIC
Job Description:
o Marketing/Advertising/Public Relations Experience
o Completely responsible for all advertising needs of the client from strategy stage to completion including all ATL and BTL initiatives
o Being a Team player, able to work within a diverse team
o Excellent highly developed written and verbal communication skills
o Attention to detail
o Capacity to form and maintain strong professional networks
o Event management skills
o Capacity to manage, maintain and extend accounts
o Excellent organisational skills
o Proven project management experience
o Public speaking skills
o Experience in constructing and developing dynamic communications, marketing and/or public relations strategies
o Ability to adapt to the changing needs of clients and/or the agency
o High degree of professionalism
Key assignments involved on include:
o GITEX 2007, 2008
o ADNIC rebranding (new strategy, logo and brand design)
o New Business Development/Pitches worked on and won: Department of Transport, ADNIC.
o Mentoring current staff and trainees
• Responsibilities handled included:
o Handling of all advertising needs of clients such as TV ads, press campaigns, POP’s, packaging and events.
o Undertaking of research assignments for client specific needs like product launches, pre - media burst and post media burst analysis.
o Co - ordination and follow - up with various departments to meet client needs. Handling/ short - listing third party suppliers, cost negotiations with clients and suppliers.
o Timely raising of estimates and bills, handling advance payments etc.
o Creative briefing, judging and presentation of creative to client.
• Key assignments involved on include:
o Re-launch of Cadbury Dairy Milk/Chunky and other variants
o Re-launch of Cadbury Bournvita
o Launch of Cadbury Chocolate Sauce - first chocolate sauce in India
o Re-launch of new oral contraception for women.
o Worked on successful pitches - Ruchi Soya Ltd.
2 - year full time post graduation course in business management with specialization in marketing. Also, did summer internship for 3 months during this course at Ogilvy Advertising, Mumbai
