Manager - Sales & Marketing
Emaar Properties PJSC
Total years of experience :23 years, 0 Months
• Launched and sold a premium real estate portfolio exceeding AED 700 Million increasing the average price per square feet from AED 900 to AED 4500.
• Rebuilt sales & marketing team, registered over 1200 regional and international brokerage agencies.
• Responsible for establishing following functions whether internally or through second party providers: Sales management, market development, market audit, market research, advertising & promotion and that all of which build the base for strategic planning for all marketing initiatives and strategies.
• Responsible for formulating short term, medium term & long term strategies, programs, commission structures, agency & service agreements and operating sales & marketing procedures & objectives plus ensuring proper implementation and adherence from all business units.
• Coach, motivate and guide sales & marketing teams in achieving performance targets.
• Outstanding PR management skills, achieved global coverage for Emaar in record time.
o Successfully managing strategic planning process, marketing and sales of various large scale real estate and construction projects for the company by establishing and managing results oriented team.
o Creating, executing, and sustaining initiatives to drive growth/business improvement.
o Introduced and effectively implemented branding, social media and corporate social responsibility initiatives.
o Market research conduction for product, price, place and promotion analysis for upcoming projects as well as analyzing competitive landscape.
- Problem identification and solution formulation
- Data collection from all the attractions (projects) and reporting
- Market analysis and establishing market trends
- Risk analysis and management
- Strategy development and formulation to achieve business goals and implementation
- Software implementation
- Setting up systems to protect from fraud and cost control
Led the region’s efforts in becoming the most profitable bank for consumer financing both by creating the most competitive products and providing superior services to customers. Role is summarized around following key skills, knowledge and behaviors:
Strategy implementation and Governance
• Ensured the delivery of business objectives by effectively implementing various elements of the marketing strategy, focusing on sustainable growth measures.
• Acted as a conduit between front-line employees and policy/design teams.
Change management and leadership
• Led change initiatives on behalf of the area.
• Managed and influenced several stakeholders; Branch Managers, Area Managers, Regional Business Heads, HR Generalist, Central Retail Leadership team, Network Development, Customer Propositions etc.
Tactical Actions
• Formulated strategies to aggressively but prudently enhance portfolio by initiating multiple sales campaigns.
• Actively solicited customer feedback through periodic surveys on customer satisfaction and needs.
• Involved in strategic planning and the execution of large scale housing projects.
• Formulated strategies to explore new markets for sales of large scale housing units.
• Created and implemented marketing, sales and advertising campaigns.
• Managed efforts to attract investment through individuals as well as corporate clients.
• Closely followed up of market trends.
Dissertation on Islamic Banking.
