Brand Manager
Dada Group
Total years of experience :5 years, 10 Months
-Developing annual and quarterly marketing plans based on strategic industry and market analysis tools along with budget planning for corporate and product brands.
-Cooperating with industry and strategic partners to enhance business development for the managed brands.
-Lifting the brand image and brand positioning of the managed brands through consistent marketing offerings, consumer touchpoints and marketing training opportunities to partners and team members.
-Delivering effective seasonal and annual marketing campaigns across the kingdom, whilst minimizing cost and maximizing returns.
-Actively researching and monitoring market and industry to identify market opportunities and areas of improvement. Reports and suggestions are continuously communicated across departments and to top management.
-Introducing new innovative marketing tools to the group and administering the implementation of the projects such as “Home Shopping Segment” and DG App
-Providing consistent ROI and market analysis to various product categories.
-Cooperating effectively with the Human Resources Department to deliver DG Culture enhancement and DG rebranding project.
Strategically, analyzed the industry by applying strategic-management tools to plan a marketing plan that creates a unique positioning for More Soda, across different segments.
-Reported short and long-term marketing plans that involve SEO, digital marketing and non-digital marketing campaigns. Budget Recommendations were also delivered.
-Improved the company’s web-based B2B marketing by planning and executing search engine optimization campaigns in the form of blogging, and content creation campaigns.
-Reduced high un-necessary tickets’ raised by initiating a high quality, user-friendly online demonstration curriculum that is visually compelling to read.
Awards: The Global Skills Award -Modules Include: Marketing to Business and Organizations, Strategic Marketing, Strategic Brand Management, Marketing and Society, Advertising Theory and Practice, International Market Across Cultures, Research Methods for Marketing -Dissertation Topic: “Is The Contemporary Red Riding Hood Really Empowered? A wolf, A Femme Fatale and Everything in Between: A Critical Feminist Approach.” - Average: Merit
2014-2017 - Modules Include Business Strategy in the Global Economy, Strategic Management, Strategic Marketing Communications, International Marketing Management, Managing the MultinationalEnterprise.
Awards: Academic Excellence Award, School’s Affiliation Award