Marketing Intelligence Assistant Manager
NISSAN MIDDLE EAST
Total years of experience :13 years, 3 Months
Collect and analyse data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Understand business objectives and design surveys to discover prospective customers’ preferences.
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
Interpret data, formulate reports of findings, illustrating data graphically and translating complex findings into written text and provide recommendations.
Forecast and track marketing and sales trends by analysing collected data.
Conduct a quarterly Strategic Brand Image Survey (in GCC & Turkey) which is designed to follow-up on the Brand & Model’s performance.
Follow-up on the “Country Related” topics such as Events and Sponsorships and measure their effectiveness and impact to the Brand Perception.
Plan, execute and present the results of all Product Lifecycle Surveys (in GCC & Turkey).
Conduct an on-going market survey on New Car Buyers (in GCC & Turkey) which is considered as a milestone to all other researches.
Remain fully informed on market trends, other parties’ researches and implement best practices.
• Monitor the entire market growth/dropdown by analyzing the new vehicles registration data
received from the Registration and Licensing department.
• Prepare comprehensive reports highlighting the performance and sales records of each
manufacturer that are shared with the mother company's regional office and the local
Management on a group level.
• Conduct quarterly comparably equipped prices studies for each car segment, where field visits and mystery shopping are required for data collecting purposes.
• Prepare a monthly Marketing presentation viewing the entire market growth/dropdown,
highlighting each segment's performance and exposing the manufacturers' sales records for the month, in addition to a quick overview for our main activities, campaigns and events.
• Monitor the marketing budget throughout the year by preparing marketing expenses and marketing budget sheets on a monthly basis tracking the spending.
• Handle "GM" Retail Standards Program: working closely with brand managers, Aftersales and
CRM teams, preparing action plans, reporting to the mother company as the spokesperson of the program.
• Assist the marketing and sales managers in implementing yearly marketing plan.
• Coordinate with and report to managers to carry out campaigns.
• Involved in all the marketing planning and communication strategies including image and tactical,
follow up on the implementation through different channels including creative, media
planning/budgeting and PR.
• Brief creative agencies on new advertising campaigns; ATL and BTL, by providing total
understanding and identifying required messages to be conveyed.
• Follow up on the brands guidelines and image.
• Monitor and analyze sales reports and linking them to the marketing spend to measure the ROI.
• Manage all marketing support from mother company regional office and claiming process.
• Monitor and analyze competition in terms of marketing campaigns and promotions.
• Plan, organize and execute sales and retention events, new launches and exhibitions.
• Handle Sponsorships: Screening sponsorship requests received by clients and providing
recommendations.
• Monitoring and coordinating the production of promotional materials by providing several price
offers from local vendors.
• Adhere to the mother company's requests such as specialized market studies, comparably
equipped prices for some certain segments, etc.
• Managed customers' accounts.
• Responded promptly to customer inquiries either by telephone, electronically and face to face.
• Handled and resolved customer complaints.
• Obtained and evaluated all relevant information to handle inquiries and complaints.
• Processed orders, forms, applications and requests.
• Directed requests and unresolved issues to the designated resource.
• Kept records of customer interactions and transactions.
• Recorded details of inquiries, comments, complaints and action taken.
• Communicated and coordinate with internal departments.
• Followed up on customer interactions.
VOLUNTARY EXPERIENCE