Sara Lulu

Overlooking and handling luxury watches and jewelry brands such as Patek Philippe, Chopard, Bulgari watches, Chaumet, and more.

Leading and managing the marketing department while creating departmental strategies and developing team skills and expertise.

Successfully led the strategic planning, coordination, and execution of
integrated marketing strategies for Richemont Group brands as well as
selected LVMH brands in Saudi Arabia. Brands include IWC, JLC,
Panerai, Piaget as well as Tag Heuer.
Developed and managed annual marketing calendars, market
specific activations, and high-impact campaigns, ensuring alignment
with LVMH and Richemonts global standards while catering to the
nuances of the Saudi luxury market.
Spearheaded cross-functional collaboration with brand teams, retail
partners, and external agencies to enhance brand visibility and drive
commercial success.

Include but not limited to:
•Create processes to support effective implementation of campaigns, initiatives and procedures.
•Executing the trade marketing plan across both markets
•Driving brand awareness across various categories and products.
•Full competition overview (tracking and analyzing)
•Complete overview on brand activities and initiatives with analysis.
•Analysis of reports after events, activities including VPT, UPT, footfall, successes and learnings
•Create sales optimization plans through marketing initiatives for top doors.
•Owns and implements PR activities for local market (relationships with press and bloggers, create and host events)
•Owns and implements CRM activities (SMS, E-comm, etc..)
•Owns and implements CSR activities (Focus on education, community, etc..)
•Owns and implements in-store activations
•Continuously seeking new marketing campaigns and initiatives to test the market capabilities.
•Built and maintained relations with suppliers to provide the needed for production materials.
•Benchmarks current performance and identifies the needs and targets for marketing initiatives and campaigns.
•Manages and organizes events from A-Z.
•Market and trend research
•Efficient teamwork, alignment and communication.

Planned and led brand activations, promotions, and strategic
partnerships across key markets.
Increased brand awareness and sales through innovative and data
driven campaign development.

Managed marketing operations for a $2M portfolio, overseeing
strategy, promotions, and product launches.

Include but not limited to:
•Develop the local market
•Working with suppliers to promote products.
•Analyzing each investment done by brands in each store (4 stores).
•Plan, coordinate and organize in-store animations to increase Piece Per Transaction (PPT) and/or Average Transaction Value (ATV)
•Design, develop, implement and communicate to necessary individuals regarding product stock availability.
•Follow up on sales during activity to ensure to maximize sales opportunity.
•Monitoring and follow up on additional income to retailer through rental charges.
•Track competition volumes and activities to better compare brand support and brand spending in the total market.
•Develop new strategies to increase awareness of brand and store locations.
•Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
•Organizing events for awareness
•Liaise with PR to promote awareness and collaborate in event planning
•Managing and allocating budgets for promotional activities, animations, store visibility, purchases, etc.

Executed regional marketing campaigns, visual merchandising, and
competitive research for top beauty brands.

Integral member of the strategic planning process for the assigned brands
•Involved in the development of the long term planning that identifies new business opportunities, markets and partners.
•Actively implementing local digital marketing campaigns for the Givenchy.
•Monitoring and analyzing business performance in relation to business goals (brand awareness, market share, consumer behavior, etc.) and developing achievement reports.
•Implementing marketing plans in a timely manner and within budget.
•Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
•Delivering presentations regarding new product introductions, marketing materials, business objective and communication strategy.
•Working closely with retailers to obtain relevant information.
•Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
•Preparing and communicating monthly internal reports that analyze market situation for H&C brands + competition.
•Coordinating internal market calendar for podium through agreements.

Developed various programs for increasing PUIG brand presence in market to facilitate sales.
•Prepared campaigns focusing on various PUIG products, highlighting key features.
•Managed implementation of marketing strategy.
•Monitored all marketing and sales activities and prepared various promotion activities in accordance with the suppliers requirements.
•Analyzed marketing programs and ensured facilitation of consumer awareness of products.
•Determined calendar for trade promotions and developed ways to maximize effectiveness promotions.
•Identified best practice of retail promotions and developed various ideas around it.