Sara Motalebi, Sales Analyst

Sara Motalebi

Sales Analyst

National Food Products Company

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Master, International Media Studies
Expérience
14 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :14 years, 1 Mois

Sales Analyst à National Food Products Company
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis octobre 2015

Sales Performance Reporting
 Preparing daily & weekly sales reports and tracking sales performance vs.
previous periods and targets as well as preparing ad-hoc reports on the
performance of individual product categories & brands
 Preparing the department’s monthly report on sales performance of
different channels & business units for the CEO from multiple data sources
Sales Budgeting & Forecasting
 Developing the annual sales budget based on management guidelines for
the Modern Trade and Horeca channel as well as consolidating the overall
budget for the retail department
 Liaising with various channel heads and external departments to develop
the monthly forecast and track its accuracy vs. actual performance
Database development
 Developing customized databases in pivot format for the modern trade
channel and matching data from various sources for easy access and
analysis
 Developing and updating the outlet universe of Modern Trade as well as
registering new outlets to ensure coverage
 Monitoring reach and coverage of various product categories in modern
trade

Sales Analyst à Microtel
  • Émirats Arabes Unis - Dubaï
  • mars 2015 à septembre 2015

• Preparing daily comparative sales & pricing reports & reporting the same on daily basis to all distribution channels
• Compiling & reporting weekly sell through and inventory reports (PSI reports)
• Compiling and preparing bi-weekly and monthly sales analysis reports with the objective of demonstrating performance of individuals phone models across various sales channels as well as total sales volumes for each brand

Corporate Communications Executive à Panasonic Marketing Middle East and Africa
  • Émirats Arabes Unis - Dubaï
  • juin 2010 à octobre 2012

• Preparing daily, weekly, monthly and quarterly reports of the department’s activities
• Handling the department’s finance related activities such as applying for budget, keeping track of expenditure and settling payments
• Supporting in company events such as Gitex, conferences, etc
• Settling Mass Media activities with Headquarter office and internally on quarterly basis
• Analyzing ATL & BTL activities ( budget allocation and channel)
• Conducting small scale internal surveys
• Liaising with research agencies for brand/advertising related tracking survey
• Updating and improving the Farsi Website

Advertising Research Analyst à Ipsos
  • Autre
  • novembre 2008 à janvier 2010
Research Project Manager à Eshareh Marketing & Media Research Co.
  • Autre
  • juillet 2007 à août 2008

Éducation

Master, International Media Studies
  • à Deutsche Welle Akademie
  • décembre 2014
Master, Strategic Marketing Management
  • à Univerisity of Wollongong Dubai
  • août 2011

Specialties & Skills

Improving
Corporate Communications
Budget Allocation
Channel
Advertising budget management
Market Research
Campaign operations management & tracking
Sales & Market Performance analysis

Langues

Anglais
Expert
Allemand
Expert
Persan
Expert

Loisirs

  • Jewelry making
  • Photography