Asst Market Manager - Editorial, Events Management & Client Servicing
Strategic Solutions
Total years of experience :11 years, 6 Months
Asst Market Manager - Editorial, Events Management & Client Servicing (April 2011 to present)
Strategic Solutions (Dubai, UAE) - Public Relations Consultancy based in Dubai Media City
* Oversee and manage the current client regional and international portfolio
* Creative input into selected client strategy and turnkey management of the portfolio activities
* Guiding agency team scope of work and team work flow and coordination of outsource support
* Coordinating all production, drafting and finalization of relevant news stories
* Coordinating all event and onsite media centre management for clients
* Creating photography briefs, managing photo shoots and final selection
* New business development; Manage meetings, prepare proposal, lead or share presentation
* Portfolio of Clients can be provided on request
Free Lance Content Writer (February 2005 - August 2005/To-date)
• Travel Sri Lanka Magazine - Feature and cultural articles (to-date)
Account Executive - O2 Interactive (September 2010 to March 2011)
O2 Marketing Communications (Dubai, UAE)
* Client servicing and management of O2 Interactive's portfolio of regional an international clients
* Directing and managing team work all online projects from creative coordination, design, implementation and on-going maintenance and overseeing daily work distribution and coordination of the department
* Acting as liaison with other agency departments and vendors as per client briefs and scopes
* Responsible for writing and coordinating clearly defined briefs for development by the creative team
* Support the creative team in producing ideas by providing data on client's market and product
* Supporting new business development; meetings and proposals
* Portfolio of Clients can be provided on request
PR Account Manager - Editorial and Client Management (May 2009 to August 2010)
Majlis PR and Communications (Dubai, UAE) - Member of the WorldCom Group
* Management of key regional and international clients
* Generation of new ideas and opportunities to ensure client campaigns reach maximum success
* Directing client editorial calendars and develop editorial material
* Directing and managing press conferences, client events, media briefings and interviews
* Achieving maximum and qualitative press coverage for the client
* Meeting and developing media contacts; create and update media databases as per client requirement
* Monitoring press coverage; local and regional (print and electronic media)
* Creating and providing client with regular coverage reports and analysis
* Coordinating PR activities with Arabic Senior PR executive
* Creating photography briefs, managing photo shoots and final selection
* New business development; Manage meetings, prepare proposal, lead or share presentation
* Portfolio of Clients can be provided on request
Senior PR Executive - Editorial, Events Management & Client Servicing (May 2007 to May 2009)
Strategic Solutions (Dubai, UAE) - Public Relations Consultancy based in Dubai Media City
* Providing international clients with strategic consultancy and developing effective campaigns.
* Writing press releases and features, with focus on print and online publishing channels.
* Active involvement in photography pre-planning, on site focus and selection for publication use.
* Liaising with media houses on interviews, releases, audio and video news reels
* Delivering timely, innovative, efficient service and media opportunities to clients.
* Ensuring daily work is in line with the standard operating procedures set by both the agency and client
* Managing client relations and publicity at events and conferences
* Meeting with media representatives and handling media queries
* Evaluating and preparing performance reports against budget, campaign and targets
* Active involvement in the agency's new business development and management
* Portfolio of Clients can be provided on request
Corporate Communications Executive (September 2005 - October 2006)
Dialog Telekom Limited (Colombo, Sri Lanka) - A subsidiary of the Telekom Malaysia Group
• Directing and coordinating corporate communication functions for media events and activities
• Coordinating and managing outsourced advertising and PR agency communication activities
• Developing internal awareness initiatives of new products and services
• Producing content for the corporate websites and intranet
• Drafting and create press releases and customer notification correspondence
• Rooms Net International - Descriptions for Hotels Worldwide (to August 2005)
• Foremost Productions Limited - Creative writing for numerous service organizations worldwide (to-date)
Bates Asia Strategic Alliance - 141 Integrated Communications & Rowland PR, Colombo Sri Lanka
Account Executive (August 2004 - January 2005)
• Efficiently serviced and managed assigned client accounts
• Coordinated successful advertising campaigns for the brands Nokia and Energizer
• Managed content & promotions for the Carlsberg brand website in Sri Lanka
• Coordinated client communications with the creative, media and finance departments
TNL Radio Network - Operating three radio stations, 101.7 TNL, Lite 89.2 and Asura, Colombo Sri Lanka
Public Relations and Creative Writing Coordinator / Radio Personality (January 2002 - July 2004)
• Developed creative promotional and program scripts for 101.7 TNL and Lite 89.2.
• Coordinated and organized promotions and events with marketing teams, sponsors, production and on air personnel.
• Created advertising and promotional material for the network
• Radio Personality for the Network's Adult Contemporary Station - Lite 89.2
Synergy School of Marketing (Colombo, Sri Lanka) Accredited Centre of the Chartered Institute of Marketing, UK Chartered Postgraduate Diploma in Marketing (CIM) UK
Sri Lanka Foundation Institute (January 2003 - December 2003) Diploma in Journalism and Mass Communication Fundamentals of Print, Radio and Television Media Advertising and Public Relations Secondary Education
Belvoir College International, Colombo Sri Lanka London G.C.E. Advanced Level Examination - June 2002