Director, Marketing & Student Recruitment
New York Institute of Technology
Total years of experience :15 years, 4 Months
Student Recruitment
- Increased enrollment by 300% over the past 4 years by creating and implementing a strategic enrollment plan
- Generated a database of leads from 0 to an average of 5000 annually
- Lead a high-performing team improving service delivery to expand conversion and decrease attrition
- Built relationships with schools, counselors, parents, agents, alumni, business professionals and community members both locally and internationally
- Created on-campus events for prospect students
- Attended off-campus education fairs and functions to generate leads, collect market research and raise awareness
- Secured partnerships with companies to increase graduate level enrollments and boost the university's profile
- Worked closely with admissions, student and alumni affairs
Marketing, Communications & PR
- Developed an understanding of NYIT's primary and secondary audiences demographics and psychographics
- Successfully utilized the department's budget leading to an increased ROI
- Spearheaded marketing campaigns for current and new programs, driving new and transfer students to enroll
- Designed and produced ATL and BTL advertising activities for maximum exposure including radio, outdoor and print
- Managed in-house and outsourced creative and project execution teams
- Built and maintained relationships with key persons in media and events to secure PR coverage of NYIT stories
- Created promotional material in line with NYIT's global brand guidelines while shaping it to target the UAE
- Responsible for speaking on behalf of the university at trade shows, conferences and business networking events
Digital Marketing
- Created and managed social media accounts reaching a base of 30k+ followers across platforms - twitter, facebook, instagram etc.
- Executed results-oriented email marketing plans with an average open rate of 40.2% and a click through rate of 14.46%
- Developed timely, engaging and measurable digital content including online PR, brochures, advertisements, website, social networks, etc.
- Launched a strategy to increase organic following of the university and establish a loyal online community
Other responsibilities include budgeting, reporting, media-planning, liaising with the NY office
Professional voice over artist - radio/TV jingles, voice overs, IVRs, dubbing
Copywriting: web content, news releases, articles, promotional material, slogans, speeches, emails and jingles.
Clients: InHouse Advertising, Millennium Hotels, MultiChoice, Plat D'or Lebanese Cafe & Restaurant, Braish Creative House.
- Provided comprehensive brand identity strategy to improve current brand situation and encourage shifting towards digital
- Created and hosted the first official internal radio station "MSAdio"
- Responsibilities included generating leads and recruiting students from over 90 schools annually, handling social media platforms, writing content, organizing events and working closely with student affairs
- Contributed to building the company's brand identity as part of the creative team
- Responsibilities included researching, monitoring competition, creating marketing material, establishing media relations, liaising with other departments and assisting the GM
Currently pursuing my MBA, date of completion in 2017.
Mass Communication: Advertising & PR
International General Certificate of Secondary Education
