Marketing and Communication senior executive
Ipsos - Other Locations
Total years of experience :4 years, 1 Months
• Create and develop all internal and external Marcom plans including online, offline and
digital strategies for the MENA region in coordination with the global communication
team.
• Manage all social media accounts as well as plan and create content in-line with business
strategies and manage the online presence.
• Work closely with external creative agencies as well as manage internship programs for
in-house creative team.
• Create external news articles and press releases to be published on behalf of the
company.
• Regional event organization: training, team building, and regional conferences.
• Conceptualize online marketing campaigns and generate leads.
• Manage all CSR activities, organize fundraising events and secure sponsorships.
• Conduct marketing research using questionnaires, focus groups and in-depth interviews.
•Created marketing and promotional materials: print, electronic and social.
• Monitored ongoing marketing campaigns.
• Assisted in creating and delivering press releases, media relations content, case studies,
white papers, social media content, and speaking proposals.
• Identified, developed and executed communications strategy for key media contacts and
customer references.
• Conducted market research and.
• Organized customer and partner events.
• Developed marketing material to generate sales leads