Marketing Executive
Trafalgar
Total years of experience :1 years, 8 Months
1. Served as the primary point of contact between multiple brands (Gucci, Fendi, Versace, Salvatore Ferragamo, Tous, Cerruti 1881, Jadise and Missoni) and the internal teams on all marketing communications, including marketing budgets, strategies, calendars, events, promotions and advertisements
2. Maintained marketing calendar and media plans for luxury watch and jewelry brands
3. Planned and executed marketing promotions and campaigns to help drive sales and generate brand awareness and achieve brand targets
4. Planned and executed events for brand launches, store openings, seasonal events, new collection etc.
5. Coordinated communications with suppliers for POS material, events, campaigns, promotions for all marketing activities
6. Coordinated brand related advertisement bookings; outdoor, print, digital, in mall, POS etc.
7. Worked with the graphic design team to create artworks for marketing campaigns for the business.
• Supported the customer service team by addressing client requests and ensuring timely closure of complaints to enhance customer experience
• Collecting maintenance log data and report output of analysis to the client servicing team
• Monitoring and reporting incidents to the business team
Assisted in providing clients with advice and guidance on how to obtain required documentation to migrate internationally and how to complete the process smoothly
• Interacting with clients to understand client business objectives, their advertising strategies and appropriately assist the creative agency teams to develop media campaigns
• Performing research and analysis using advertising tools and presenting output to the business teams
• Identifying target audience and analyzing their advertising characteristics, behavior and media habits