Executive Supervisor for Artist Affairs & Management
Rotana
Total years of experience :16 years, 6 Months
•Developing plans and strategies to achieve targets.
•Organize Rotana events and live concerts.
•Handling launching events for celebrities New Albums.
• Design and implement Marketing Campaign for each new release with Marketing Team.
•Develop new releases plan & Marketing Plan and attending industry events to build relationships with key prospects.
• Respond to incoming Requests for Information (RFIs), Requests for Proposals (RFPs) for events and live concerts.
• Work closely with colleagues to identify common new business prospects and cross-sell integrated search and affiliate proposition.
• Implemented production plans & ran tech rehearsals on stage.
• Planned event programs and calendars.
• Preparing Success reports after each campaign to measure the level of success.
•Monitor all Artist Social Media pages and create new ideas for applications, design and strategy.
•Study YOUTH landscape and best in class case studies to come up with strategy that enable our brand to have a competitive edge in the YOUTH segment.
•Coordinate with the Communication team the message development.
•Compile report for management showing results (ROI).
•Develop and implement Promotions plans to reach acquisition and retention targets.
•Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
•Lead business case development to exceed retention target.
•Plans and follow through for each promotion from business case preparation to project completion.
•Work with TTM team to ensure alignment, sales readiness, system readiness to achieve targets.
•Monitor trends in Social Media tools, applications, channels, design and strategy.
•Identify threats and opportunities in user generated content surrounding the business.
•Report notable threats to appropriate management.
•Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
•Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
•Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
•Develop Value Added Services year round strategy and plan to assist in building specific equity attributes and retention target.
•Develop social media strategy as an enabler to reach YOUTH.
•Follow through the plan implementation with the communication team.
•Coordinate with the communication team to reach awareness targets within assigned budget.
•Lead business review to identify learning from previous and industry cases.
•Successfully position link brand as a brand that caters for the youth, their needs and lifestyle.
•Establishing the youth segment strategy, objectives and aligning them with the overall Marketing strategy and objectives.
•Compiled weekly and monthly analytical reports.
•Specifying market requirements for current and future products and services within the managed portfolio by conducting market research, field visits, competition monitoring and following worldwide trends in the VAS telecom field.
•Driving Value Added Services (VAS) revenue by building new revenue streams & enhancing ARPU of the existing ones.
•VAS penetration through launch of innovative services & products.
•Responsible for acquiring content
• Directing the content to the right business channel
• Follow up on the content on each business channel
• Keep track of the payments for content providers
• Presenting & promoting new content & services
• Acquiring content to Radio Hits "Arabic and English Radio station"
• Manual documentation of the work process
• Creating a marketing plan for Radio Hits
• Short codes allocation
• Services updating
• Creating new services
•Follow up on the team work process
• Managing and providing content to different RBT and content portals
• Co-ordinating with country managers for presenting & promoting new content & services
*Analyzed and planned business projects.
*Supported upper management in various business operations.
*Involved heavily in creating a marketing strategy and conducting extensive research in order to find new contractual business ventures.
*Took part in the preparation of Project plan.
*Documents and analyzes required information and data.
*Prepares requirements, specifications, business processes and recommendations.
*Collaborated with Sales and Marketing teams, external ad agencies, to facilitate communication for successful project launches.
*Held post-launch review meetings to revisit project strengths and liabilities, and to build out better processes for future projects.
*Responsible for all content in Mobinil life.
*Responsible for Syriatel portal in Syria and zain Portal in Jordan.
*Testing all the content in Mobinil life.
* Maintaining good terms between content providers and the company.
*Assuring content utilization and quality control as per technical standards.
*Follow up on content providers.
*Follow up on continuous content updates serving all operational territories and platforms (SMS, IVR, RBT, streaming, 3G, VOD..etc).
*Contracts development & financial/hits reports provision to providers.
*Create a Marketing Plan for the content.
*Responsible for all the Agreements.
*Assuring content utilization and quality control as per technical standards.
*Approaching potential providers based on per country/regional requests
*Follow up on content providers/ invoice/s payments.
*Services/competitions development (through SMS and IVR channels) including suitable content compilation, implementation, communication and evaluation.
*Assuring continues updates and quality measures for on progress jobs beside initiating new projects.
*Following up on financial issues.