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Sarah Marie Boulton, Co-Founder

Sarah Marie Boulton

Co-Founder·YallaLaughs

United Arab Emirates

Bachelor's degree, Business Management - Marketing

Work experience

Total years of experience: 20 years, 2 months

Co-Founder

February 2015 - Present

YallaLaughs

Abu Dhabi, United Arab Emirates

February 2015 - Present

Co- founder of Abu Dhabi’s most loved comedy club www.yallalaughs.com
• Managing our website, FB, Twitter, Instagram to promote shows
• Liaising with Press to update event listings, articles, organising interviews, filming sessions
• Managing F&B relationships with hotels, restaurants and bars who host our nights
Working with comedians to update blog, comedian profiles, listings
Company industry:
Entertainment
Job role:
Management

Senior Marketing Manager- Contract

August 2015 - February 2016

Royal Bank of Scotland

United Kingdom

August 2015 - February 2016

RBS, NatWest, Mint and Williams and Glynn
• Managing all aspects Email, Direct Mail and TV advertising campaigns across a matrix structure of legal, risk, commercial, brand teams, agency and print
• Creating campaigns in response to NoV’s, (changes to legislation)
• Creating customer engagement material, e.g. for loyalty programmes
Company industry:
Banking
Job role:
Marketing and PR

Partnerships Marketing Manger Contract

December 2014 - April 2015

Etihad

Abu Dhabi, United Arab Emirates

December 2014 - April 2015

Strategy for all Etihad Guest Partner Marketing campaigns
• Manage all Etihad Guest Partner Campaigns
• Launch the Etihad Guest with walletplus dual loyalty and multicurrency wallet
• Strategise and manage the BTL and ATL launch of the Etihad Guest card with Walletplus
• Strategy between Etihad partner Marketing and Etihad Airways Marketing
• Social Media Strategy
• PR Strategy
• Partner Pitch decks
• Walletplus video
Company industry:
Airlines
Job role:
Marketing and PR

Marketing and Admissions Manager (Temporary)

September 2014 - November 2014

Nord Anglia

Abu Dhabi, United Arab Emirates

September 2014 - November 2014

• Managing the ‘British Schools in the Middle East’ Under 15 Games sports event
• Tweets, Facebook updates and announcements, website updates, Internal Staff Communication and Parent Communication
• Agency Management
• Creating literature
• Supplier management (School Uniforms, Clothing, Print etc)
• Fundraising through management and recruitment of partners and sponsors
• Communicating and meeting with prospective parents and students and organising assessments
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Marketing Manager EMEA

January 2014 - August 2014

Aon

London, United Kingdom

January 2014 - August 2014

Achievements:
• Launched Continuity Complete, a Business Continuity solution
• Created and managed EMEA AGRC social media strategy
• Managing strategy and implementation of the AGRC EMEA Cyber campaign
• Managing strategy and implementation of the AGRC EMEA WorldAware campaign
• Managing strategy and implementation of the AGRC EMEA Sustainability campaign
• Managing strategy and implementation of the AGRC EMEA Energy campaign
Responsibilities:
• Manage the development of AGRC’s marketing strategy with group marketing managers and global marketing director
• Project manage and provide tactical support for all aspects of trade shows, conferences and Aon-led events
• Plan develop and execute integrated B2B marketing campaigns (on and offline)
• Content management of websites and intranet sites and management reporting of web stats and Salesforce.com
• Develop project and budget plans to support delivery of key initiatives
• Liaise with and manage external agencies from campaign briefing through to implementation
• Develop brand compliant sales and campaign focused marketing collateral
• Provide comprehensive analysis and measurement of RoMI on all events and marketing activities
Company industry:
Financial Services
Job role:
Marketing and PR

Transformation Consultant (Contract)

February 2013 - July 2013

Post Office Financial Services

London, United Kingdom

February 2013 - July 2013

Post Office Financial Services
Transformation Consultant (Contract)
02/2013 - 07/2013
Key Responsibilities: * Enhancement of product strategy and FSS sales capability
* Project managing the communications campaign for Current Account launch and Mortgage rollout
* Budget management
* Analysed and lead the Marcomms operational and structural review
* Consulted on staff remuneration programme and staff PD levelling
* Worked with BAE Systems to define FSS location strategy
* MI rationalisation


➢ Managed the allocation of £1.4bn transformation budget
➢ Created 5 year location strategy for FS's in Crown branches
➢ Redefined staff remuneration within FCA guidelines
➢ Successfully rolled out comms for the current account launch
➢ Increased branch productivity by 40% in all branches visited
➢ Organised the first FSS annual conference for 500 attendees
Company industry:
Financial Services
Job role:
Marketing and PR

Partner Acquisitions Commercial Campaign Manager (Contract)

January 2012 - February 2013

Barclaycard

January 2012 - February 2013

Barclaycard
Partner Acquisitions Commercial Campaign Manager (Contract)
01/2012 - 02/2013: Key Responsibilities: * Development of acquisition cobrand strategy for Branch, Contact Centre and Partner channels
* Pricing, product, channel mix optimization and new channel development
* Worked on budget control, PO creation and invoice release for campaigns.
* Pitched for budget at NPV forums with backing of MI and commercial teams
* Product rationalization and creation of the Barclaycard Freedom Rewards and Cashback credit cards
* Campaign strategizing to achieve above target


➢ Planned and executed delivery of the Barclaycard Freedom Rewards and Cashback cards in Branch, Contact Centre and Partner channels
➢ Created and executed Barclays Branch, Contact Centre and Partner channel training for the launch of the Barclaycard Freedom Rewards and Cashback cards. Optimized training based on MI analysis
➢ Planned and executed the updating of the Barclaycard section on YoUniquely Barclays, (Barclays Intranet) in alignment with Internal Comms for the addition of Barclaycard Freedom Rewards and Cashback
➢ Project managed the creation of a new digital Acquisition channel with IHG, working with Oglivy US, CHS, IHG and internal teams
➢ Achieved the creation of the highest grossing acquisitions channel for the Barclaycard Freedom Rewards card
➢ Project managed and rolled out the training for BGOLF (Barclays application system) launch to all Barclays Branches and Contact Centers
➢ Set up BGOLF to update as per TP requirements for Branch
➢ Created BHS online testing strategy to enhance acquisition of the Freedom Rewards card
➢ Enhanced BHS Hub, BHS internal comms, supporting POS and associate collateral and BHS regional and store training
Company industry:
Banking
Job role:
Other

Virgin Media Senior Marketing Account Manager - (Contract)

July 2011 - November 2011

BD Network

July 2011 - November 2011

BD Network
Virgin Media Senior Marketing Account Manager - (Contract)
07/2011 - 11/2011
Key Responsibilities: * Retail and 3rd party brand marketing campaigns - POS, FSDU's, National campaigns, Press Ads, Experiential
* Taking briefs from client and developing marketing strategies
* Creating internal briefs for Copy, Design, Artwork and Experiential
* Managing all work between Copy, Design, Artwork and Experiential
* Presenting to client
* Creating Cost Estimates, PO's and team budgeting
* Managing team resource
* Lead daily traffic meetings to allocate agency resource
* Weekly traffic updates - to secure internal resource
* Weekly client status updates - meeting / conference

➢ Project managed the TiVo launch
➢ Virgin Addict and Addict Extra Sim Card launch
➢ Westfield, Stratford launch
➢ Student Campaigns
➢ V Festival
BSkyB
Company industry:
Marketing
Job role:
Other

Key Account Manager - Colt, Tiscali, Redstone

June 2008 - July 2011

British Telecom

United Arab Emirates

June 2008 - July 2011

BT (British Telecom) Wholesale
Key Account Manager - Colt, Tiscali, Redstone
06/2008 - 06/2010
Key Responsibilities: * Coordinating a virtual team - Sales Engineer, CRM, Finance, Account Director and product specialists
* Project initiation and development - RFIs, RFP's consultations via conference call, presentations, commercials, planning, implementation and contract.


➢ Achieved over £7 Million through contract renewal, selling Ethernet, ISDN lines, international lines and individual product campaigns
➢ Projects delivered included managed solutions, mobile solutions, carbon footprint bundles and also included creating initiatives and wins with BT Partners such as Basilica, BTiNet, (Cisco Gold Partners) Ribbit, NetGear, Polycom and Hipcom
➢ Achieved above target for CSAT
Company industry:
Telecommunications
Job role:
Sales

Key Account Manager - Centrica, and Tesco and Whitbread

October 2005 - May 2008

Hewlett Packard (TSG)

India

October 2005 - May 2008

Hewlett Packard (TSG)
Graduate Scheme - 3 Rotations
10/2005 - 05/2008
Key Responsibilities: Rotation 1 and 3: Key Account Manager - Centrica, and Tesco and Whitbread
* Working under the management and mentorship of HP's highest earning and most respected Sales Director
* Projects such as virtualisation, RFID and, contractor outsourcing, meter reading/scanning, service contract renewal and enterprise and storage solutions
* Organising and leading meetings with customers, (e.g. Finance and CIO's) with the virtual team
* Developing 5 year business plan for accounts including pipeline management in Seibel
* Presenting to the Technology Solutions Group (server and Storage division) on Green Issues HP was initiating e.g. recycling printer cartridges.
* Presentations to Universities advocating Hewlett Packard to prospective Graduates and Interns
* Sales training was in Munich, Warrington, London and Bracknell.
* Working with the finance tea m to produce quotations for hardware.

Rotation 2: Marketing Campaign Manager and ROI Analyst
* Liaising with the internal Marketing and CRM team to produce a Total ROI Closed Marketing Loop Tool
* Managing various campaigns between manager and agencies - Direct mails, Events, Online Adverts, Brochures
* Liaising with creative agencies (Finex, EyeBlaster, and ZenithOptimedia) and approving creative's.
* Analysis of web trends/stats
* Minutes of marketing meetings
* General administration for the UK and Ireland Brand Marketing Department


➢ (1 out of 7 graduates from 5, 000 applications)
➢ Managed numerous POS campaigns
➢ Unearthed £3 Million worth of unbilled activity within Centrica account
➢ Hewlett Packard Advocate presenting and interviewing for HP Internal Magazine
Job role:
Other

Education

Bournemouth Iniversity

July 2005

July 2005

Bachelor's degree, Business Management - Marketing

United Kingdom

GPA (point): 17 out of 20

GPA (point): 17 out of 20

Bournemouth University

July 2005

July 2005

Bachelor's degree, Business Management - Marketing

United Kingdom

GPA (percentage): 75%

GPA (percentage): 75%

Ashcombe sixth form

July 2002

July 2002

High school or equivalent, English Literature, Business Studies, Sociology

United Kingdom

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Event Management
Expert
Event Management
Expert
Relationship Marketing
Expert
Relationship Marketing
Expert
Project Management
Expert
Project Management
Expert
Campaign Management
Expert
Campaign Management
Expert
FINANCE
Expert
FINANCE
Expert
MARKETING
Expert
MARKETING
Expert
POS
Expert
POS
Expert
TRAINING
Expert
TRAINING
Expert
Social Media
Beginner
Social Media
Beginner
Project Management
Intermediate
Project Management
Intermediate
Campaign Management
Expert
Campaign Management
Expert
Product Launch
Intermediate
Product Launch
Intermediate
Agency management
Expert
Agency management
Expert
Event management
Expert
Event management
Expert
Budget Management
Expert
Budget Management
Expert
Digital Campaigns
Intermediate
Digital Campaigns
Intermediate
Brand management
Expert
Brand management
Expert
Partner management
Expert
Partner management
Expert
Management
Intermediate
Management
Intermediate
Digital Marketing
Expert
Digital Marketing
Expert
Event Management
Expert
Event Management
Expert
Relationship Marketing
Expert
Relationship Marketing
Expert

Languages

French

Beginner

Hobbies and interests

Films, Gym, Tennis, Cooking