Sarah Noueihed

 Plan, implement, develop and execute successful PR strategies and campaigns
 Assist in the development and implementation of PR, marketing and branding campaigns.
 Manage campaign databases and assist in the roll-out of the campaigns.
 Set budget for the PR campaigns for the year and ensure that campaigns run to the agreed budget.
 Identify key PR targets and channels and implement media contact cultivation activities i.e.: setting up briefings and meetings for key media for the PR team.
 Direct and maintain the brand's editorial calendar programs
 Develop and maintain continuous media relationships in MEA
 Create press materials including news releases, toolkits, and media advisories.
 Manage special events such as sponsorship, public appearance, introducing new products, or other activities in order to gain public attention through the media without advertising directly.
 Organizing and implementing special PR events (New Launches, media events, press tours and festivals)
 Coordinating with 3rd party suppliers/partners
 Manage and overseen the implementation of social media activities (Instagram, Facebook & YouTube)
 Attend retail partner meetings and pitch stories to press and coordinate on parallel communications strategies and activities.
 Organize/facilitate corporate visits and presentations.
 Demonstrating solid understanding of the brand's business and industry
 Work with marketing and advertising personnel to coordinate public relations activities with promotional and sales activities.
 Accounting for quality control and final review of the communication materials
 Handling all communication content development in English and translating to Arabic (PR, Marketing and social media collaterals)
 Monitor and analyze industry news.

 Support in executing PR plan efficiently & effectively
 Build and maintain media relations on a local and regional level by :
- Day to day media relations and responding to inquiries promptly
- Regular media visits
- Update media list per country regularly
 Seeking editorial opportunities and securing coverage for the brand on a regular basis
 Media follow-ups after each announcement shared with the media
 Monitoring and tracking coverage daily

 Preparing coverage reports monthly
 Sending out press kits and ensuring their delivery
 Support heavily in media events and roadshows
 Writing press releases; features and editorials in English & Arabic
 Arabic translation and write-ups
 Respond to all media-related inquiries within the brand portfolio.

- Handling a portfolio of clients and grow existing accounts
- Demonstrating solid understanding of client’s business and industry
- Setting PR strategies and Plans
- Developing projects and long term plans and project recommendations for the clients
- Direct and maintain client editorial calendar programs
- Coordinating with 3rd party suppliers
- Participating in agency development and assisting with new businesses
- pdating line manager/teams on work plan
- Direct involvement in all clients’ meetings and preparing the weekly status reports
- Developing client’s proposals and monitoring the billings and other financial aspects
- Contributing to the development of strategic client plans
- Developing and maintaining continuous media relationship
- Organizing and implementing special PR events
- Accounting for quality control and final review of client materials

 Serving and providing the clients with the required deliverables and meeting the deadlines
 Handling proper client servicing with the team: from the Pitching Stage, through Planning Stage and till Execution Stage (deliverables)
 Supervising the daily distribution of the clients’ news through our newswires and media channels: Press Releases, Interviews, Feature Articles…
 Head of Media Monitoring Department - overseeing the daily monitoring and reporting service provided to the clients on daily and monthly basis
 Preparing and Dispatching Quotations and due Invoices to the client with the coordination of the Accounting Dept.
 Direct involvement in all clients’ meetings and preparing the weekly status reports