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سارة نويهد, Communications Manager - MEA

سارة نويهد

Communications Manager - MEA·MAKE UP FOR EVER

الإمارات العربية المتحدة

بكالوريوس, Business Administration, Banking and Finance

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 8 أشهر

Communications Manager - MEA

يناير 2016 - حتى الآن

MAKE UP FOR EVER

دبي، الإمارات العربية المتحدة

يناير 2016 - حتى الآن

 Plan, implement, develop and execute successful PR strategies and campaigns
 Assist in the development and implementation of PR, marketing and branding campaigns.
 Manage campaign databases and assist in the roll-out of the campaigns.
 Set budget for the PR campaigns for the year and ensure that campaigns run to the agreed budget.
 Identify key PR targets and channels and implement media contact cultivation activities i.e.: setting up briefings and meetings for key media for the PR team.
 Direct and maintain the brand's editorial calendar programs
 Develop and maintain continuous media relationships in MEA
 Create press materials including news releases, toolkits, and media advisories.
 Manage special events such as sponsorship, public appearance, introducing new products, or other activities in order to gain public attention through the media without advertising directly.
 Organizing and implementing special PR events (New Launches, media events, press tours and festivals)
 Coordinating with 3rd party suppliers/partners
 Manage and overseen the implementation of social media activities (Instagram, Facebook & YouTube)
 Attend retail partner meetings and pitch stories to press and coordinate on parallel communications strategies and activities.
 Organize/facilitate corporate visits and presentations.
 Demonstrating solid understanding of the brand's business and industry
 Work with marketing and advertising personnel to coordinate public relations activities with promotional and sales activities.
 Accounting for quality control and final review of the communication materials
 Handling all communication content development in English and translating to Arabic (PR, Marketing and social media collaterals)
 Monitor and analyze industry news.

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

Senior PR Executive

ديسمبر 2013 - ديسمبر 2015

MAKE UP FOR EVER

ديسمبر 2013 - ديسمبر 2015

 Support in executing PR plan efficiently & effectively
 Build and maintain media relations on a local and regional level by :
- Day to day media relations and responding to inquiries promptly
- Regular media visits
- Update media list per country regularly
 Seeking editorial opportunities and securing coverage for the brand on a regular basis
 Media follow-ups after each announcement shared with the media
 Monitoring and tracking coverage daily

 Preparing coverage reports monthly
 Sending out press kits and ensuring their delivery
 Support heavily in media events and roadshows
 Writing press releases; features and editorials in English & Arabic
 Arabic translation and write-ups
 Respond to all media-related inquiries within the brand portfolio.

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

PR Account Manager

ديسمبر 2011 - نوفمبر 2013

tamra-C2

دبي، الإمارات العربية المتحدة

ديسمبر 2011 - نوفمبر 2013

- Handling a portfolio of clients and grow existing accounts
- Demonstrating solid understanding of client’s business and industry
- Setting PR strategies and Plans
- Developing projects and long term plans and project recommendations for the clients
- Direct and maintain client editorial calendar programs
- Coordinating with 3rd party suppliers
- Participating in agency development and assisting with new businesses
- pdating line manager/teams on work plan
- Direct involvement in all clients’ meetings and preparing the weekly status reports
- Developing client’s proposals and monitoring the billings and other financial aspects
- Contributing to the development of strategic client plans
- Developing and maintaining continuous media relationship
- Organizing and implementing special PR events
- Accounting for quality control and final review of client materials

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Account Executive

أكتوبر 2010 - نوفمبر 2010

Quill Communications

دبي، الإمارات العربية المتحدة

أكتوبر 2010 - نوفمبر 2010

 Serving and providing the clients with the required deliverables and meeting the deadlines
 Handling proper client servicing with the team: from the Pitching Stage, through Planning Stage and till Execution Stage (deliverables)
 Supervising the daily distribution of the clients’ news through our newswires and media channels: Press Releases, Interviews, Feature Articles…
 Head of Media Monitoring Department - overseeing the daily monitoring and reporting service provided to the clients on daily and monthly basis
 Preparing and Dispatching Quotations and due Invoices to the client with the coordination of the Accounting Dept.
 Direct involvement in all clients’ meetings and preparing the weekly status reports

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Lebanese American University

فبراير 2009

فبراير 2009

بكالوريوس، Business Administration, Banking and Finance

لبنان

المعدل التراكمي (نقاط): 3.45 من 4

المعدل التراكمي (نقاط): 3.45 من 4

Distinction and Honor List for: • Fall 2007 (Distinction) • Spring 2007 (Distinction) • Spring 2006 (Honor) • Fall 2005 (Honor)

Skills

Materials
Expert
Materials
Expert
Media Monitoring
Expert
Media Monitoring
Expert
Deliverables
Expert
Deliverables
Expert
Banking
Expert
Banking
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
JD Edwards EnterpriseOne
Intermediate
JD Edwards EnterpriseOne
Intermediate
Quark
Expert
Quark
Expert
Materials
Expert
Materials
Expert
Media Monitoring
Expert
Media Monitoring
Expert
Deliverables
Expert
Deliverables
Expert
Banking
Expert
Banking
Expert
Administration
Expert
Administration
Expert

اللغات

الانجليزية
متمرّس
العربية
متمرّس
الفرنسية
متوسط
الاسبانية
مبتدئ